Validity recently announced it has entered into a definitive agreement to acquire Return Path, the market leader in email deliverability. Terms of the transaction were not disclosed, and the acquisition is expected to close in the coming weeks. Tens of thousands of organizations in over 150 countries across the world rely on Validity’s current solutions – including DemandTools, BriteVerify and Trust Assessments – to manage their customer data. With the addition of Return Path, all of the members of the Validity community will now enjoy the industry’s most comprehensive technology solutions that sales and digital marketing professionals can use to target, contact, connect with and engage with customers at scale.
“Validity continues to welcome great leading global brands, such as Return Path, to the Validity family. For over 20 years, the incredible team at Return Path has pioneered innovative ways to solve key issues related to data quality and created the industry’s dominant email deliverability platform. We’re thrilled to welcome the Return Path team, customers and solutions into the Validity family,” said Mark Briggs, CEO of Validity. “There is a critical need in the market for higher fidelity interaction with customers, particularly via digital marketing campaigns. The Validity platform, anchored with our Trust Assessments and now powered by our BriteVerify technology, Return Path deliverability, and global leading CRM data solutions, is exceptionally well positioned to help digital marketers achieve email excellence and help all businesses grow faster by trusting their data.”
“At Return Path, we’ve prided ourselves on being the trusted independent, third party that helps digital marketers across the globe ensure that their email and digital marketing campaigns perform at optimal levels,” said Matt Blumberg, CEO of Return Path. “It was so refreshing to find such a similar vision within the Validity family and I’m just so happy to be able to bring the Return Path offering into this much broader suite of products so that all of our joint customers can benefit from these expanded services.”