We Cleared the Debt. Now Let’s Build.
Andrew Bonar
09/03/2026
For the last two years, we have been running emailexpert in survival mode. Not visibly from the outside, we were busier than ever. Six in-person
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Community Says
A Real Microsoft Email Is Being Used for a Scam – Here’s How It Works and Why It’s So Hard to Stop
Emailexpert Editorial Team
05/02/2026
Most people know the basics of spotting scam emails: fake sender addresses, misspelled domains, suspicious links, or obvious grammar mistakes.This scam has none of those.
Your Inbox Shouldn’t Hallucinate Flight Changes
Andrew Bonar
04/02/2026
I opened my email to check a flight booking. Gmail’s AI had summarised it into a clean itinerary card at the top: airport codes, times,
Australia Email and SMS Compliance 2025–2026: Key ACMA Penalties and Lessons for Marketers
Emailexpert Editorial Team
03/02/2026
Australia’s communications regulator ACMA issued over AU$5.4 million in penalties to wagering companies during 2025–2026 for breaching email and SMS marketing rules. Tabcorp, Betfair, and
The Great Reset: Inside the Salesforce Security “Nuke” and the Deliverability & Compliance Disaster, Breaking Billions of Emails
Andrew Bonar
27/01/2026
Mid-January 2026 brought email marketers an unwelcome surprise: critical vulnerabilities in Salesforce Marketing Cloud Engagement forced the platform to expire every link generated before 21
The Deliverability Schism: Inside the High-Stakes Battle for the Future of the Inbox
Andrew Bonar
19/01/2026
Warnings from within the blocklist and abuse-prevention community in late 2025 suggested that tension was building inside the traditionally “white-hat” ESP ecosystem. While those sources
The Post-Deadline Reality: PCI DSS v4.0 and DMARC
Andrew Bonar
19/09/2025
March 31, 2025 wasn’t just another date on the compliance calendar. It marked the end of the grace period for PCI DSS v4.0, and with
Your CRM isn’t broken. But your data is.
Jakub Ziecina
06/08/2025
Here’s how silent hygiene issues sabotage campaigns, workflows, and sender trust. CRM tools promise control. Better targeting, smoother automations, smarter segmentation, more personalized outreach. And
Email list decay: what it is, how fast it happens, and how verification slows it down
Jakub Ziecina
30/07/2025
Email marketing relies on one thing above all: the ability to reach real people. But what happens when the list you’ve built – often painstakingly
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