Small business, lone operators, solo entrepreneurs, sole trader, freelancer, tradesperson, technician; no matter what you call yourself there is one thing you all have in common – there is never enough time in the day for all the things you have to get done. Often smaller businesses don’t see the importance of email marketing, however the smaller the company and the leaner the profit margin, the more they need automated systems to free up the business owners time and headspace.
Modern email marketing platforms with inbuilt email automations can:
- Increase your sales
- Drive existing customers back to your website or to engage your services repeatedly
- Create a sense of customer service and relationship
An email marketing software that enables you to set up marketing automations to communicate to your customer with the right message at the most opportune time in their customer journey is like having your in-house marketing manager or customer service team. The only difference is that they do not appear on the payroll.