Email MARKETING
FOR SMALL BUSINESS

Use email marketing to harness the power of big business as you grow. 

Save time, using intuitive tools, email marketing works for any kind of business. gain freedom with your vendor solutions.

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What is email marketing automation?

Email Marketing Automations are the key to getting your business working for you – not you working for your business.

Small business, lone operators, solo entrepreneurs, sole trader, freelancer, tradesperson, technician; no matter what you call yourself there is one thing you all have in common – there is never enough time in the day for all the things you have to get done. Often smaller businesses don’t see the importance of email marketing, however the smaller the company and the leaner the profit margin, the more they need automated systems to free up the business owners time and headspace.

  

Modern email marketing platforms with inbuilt email automations can:

    • Increase your sales
    • Drive existing customers back to your website or to engage your services repeatedly
    • Create a sense of customer service and relationship

 

An email marketing software that enables you to set up marketing automations to communicate to your customer with the right message at the most opportune time in their customer journey is like having your in-house marketing manager or customer service team. The only difference is that they do not appear on the payroll.

 

What to look for when choosing email marketing software for small business

Simple to set up
Time is precious when your team is small, so making sure that your email marketing software is simple to understand and easy to set up is imperative. You don’t want to spend hours wading through user documentation or on a customer service chat just to get started.

Flexible
By choosing an email marketing system that is flexible and able to be set up to match the needs of your business, you have higher chances of continued usage and success.

Scalability
As your business grows, you need an email marketing platform that can handle the growth, is cost-effective as you scale and provides scope for the evolution of your brand.

What is the best email marketing software for small business?

While there may not be one “best” email marketing software for small businesses, there are some that are better than others. When searching for an email marketing platform, consider what you need right now to communicate effectively with your customers and then develop a wish list of features that would be great to have. Also, reflect on what you want your business to look like in one, three and five years. When you think more broadly about your business, you are more likely to make a decision that will be sustainable and will help you reach your business goals.

What if I just want to send a monthly email newsletter?

Sending a monthly email newsletter is a great place to start with email marketing. A simple email newsletter or update, executed well, can increase your sales with very little input. Make sure when you are comparing email marketing platforms that you consider other ways of engaging your customers that could also lead to increased revenue. Make sure you do not limit your business potential by choosing an email marketing platform that cannot grow as your business grows.

How do I keep my email list GDPR compliant?

General Data Protection Regulation (GDPR) is the set of regulations that govern the protection of personal data and the use of that data by companies that are either located in the EU or serve customers (either online or in-person) who reside in the EU. There are sections of the regulations that pertain specifically to email. These sections mandate how email addresses are collected, stored and what permissions you need for sending marketing emails. Unfortunately, the introduction of GDPR makes a manual email list virtually impossible to keep compliant without significant effort. Even if you only send occasional marketing emails to a small number of addresses, you need to be GDPR compliant. The easiest way to make sure that you are conforming to GDPR is to use an email marketing platform that manages your email list.

Can I connect my email marketing system to my website?

If you have a website for your business, then connecting your email marketing software to your site is extremely important. Not only does it assist you with managing transactional emails, but it can help you identify trends and patterns of behaviour in your customer journey. By identifying these trends, you can optimise your user experience – leading to more sales for your business.

Connecting your email marketing platform to your website also enables you to leverage automation in your business, saving you precious time and provider better customer service for your clients and customers.

How do I choose an Email Marketing Platform for my small business?

Email marketing platforms are an essential tool of the trade for any business, regardless of size. Some email marketing platforms are geared more towards companies with an extensive email database and are more technical to use than others. When choosing an email marketing platform for your business, whether you are in e-commerce or face to face trade, making sure that it is easy to use and won’t take hours to get started is fundamental.

The good news is that here are Email Expert our blog contains reviews, information and email marketing tips from the experts to help you with your decision.