AI is becoming increasingly important in digital marketing, many already using AI tools to automate tasks and improve segmentation strategies. Automation and AI chatbot technology will replace traditional human operators in customer service roles, while email marketers must develop new skills to understand and work with these technologies. The use of Artificial Intelligence in email marketing is set to become more widespread over time, giving those who embrace it an advantage.

Black Friday and Cyber Monday email marketing campaigns are essential for any online retailer looking to make the most of the holiday shopping season. This our guide to the top tips for success.