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Category: Email Marketing Blogs

A collection of the freshest content and archived blogs going back ten years. emailexpert shares thoughts and insight from seasoned leaders and fresh email ninjas. When seeking leading insight into the email marketing space, the email expert blogs are sure to deliver.

Oct 28
Top 8 Fails That Could Happen With Every Email Marketing Campaign

Recently, the effectiveness of email marketing has been widely questioned. Social media and instant messengers are becoming more convenient, accessible, and effective ways of communicating with customers. However, email marketing still has its place. What is more, email campaigns and strategies can be effective if, firstly, you manage to make them engaging for your subscribers, […]

Oct 26
What is the best email marketing system for Squarespace websites?

How to find the best email marketing platform to integrate with your Squarespace website Email Marketing is an essential part of any growing business, and there are specific considerations when you are planning to integrate a Squarespace website with an email marketing platform. Finding the right email marketing software involves taking a closer look at […]

Oct 05
Email Marketing: When and How Often to Send Emails

Email marketing needs thorough preparation. Sending emails right and left will only help you reach the spam folder, not the inbox. Too often it seem these day emails only raise the wrong kind of questions: Who is this? Why are they writing to me? Did I subscribe? To avoid this, you as a professional need […]

Sep 22
Email Copywriting: 10 Proven Formulas to Use on Your Next Campaign

One study found that for every $1 you invest in email marketing, you’ll generate $42 in revenue. That’s an investment worth taking, don’t you think? However, if you want your email marketing campaigns to be effective and convert, you’ll need an amazing copy. Copywriting is a highly appreciated skill in marketing. The difference between content […]

Sep 11
Life After Privacy Shield: A dive into EU-based email delivery providers’ Privacy Policy

Now that we’ve got rid of the preposterous Privacy Shield, companies all over Europe are looking for EU – or at least EEA – alternatives to their tech stack. Though final words have not yet been spoken, European companies are better safe than sorry for moving their data away from the US. If you’re unfamiliar […]

Sep 07
What is the best email marketing platform for Wix ECommerce

How to choose the right email marketing software for your Wix E-Commerce business When selecting the best email marketing platform for your Wix E-Commerce website, it is essential to look closely at what you want the platform to do. Wix is an easy to use website content management system (CMS); it is especially popular with […]

Sep 03
What is the best email marketing platform for WooCommerce

What to look for in an email marketing software for your WordPress Woo-Commerce site Choosing the best email marketing platform for WooCommerce is not as simple as picking the most popular available extension. A reliable email marketing platform is a vital part of any e-commerce business, and the decision is not one to be taken […]

Aug 31
How‌ ‌Long‌ ‌Should‌ ‌Business‌ ‌Emails‌ ‌Be‌ ‌Saved‌ ‌For?‌ ‌

According to statistics, 97% of all business communication goes via email. Even though this number was expected to drop drastically with the rise of tools like Skype, Slack, and most recently, Zoom, they still leave a lot to be desired when it comes to the type of information the standardized email format relays as well […]

Aug 10
Where Customer Engagement Happens

Engagement and Clicks are Crucial to the Success of Your Email Marketing Efforts Last time I wrote on EmailExpert, I tackled a very fundamental question about email marketing campaigns: what should your email marketing campaign look like. And in it, I explored two classic options; namely, an email newsletter or a 1:1 email communications letter, […]

Aug 05
Is it possible to have a self hosted email marketing solution in 2020?

The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]

Aug 04
Update your customer personas to reflect new reality

Can you believe where we are today? When we marketers were looking at our 2020 predictions, nobody thought we would be locked in our houses like animals yearning to break free.  Who ever would have dreamed we could be spending 8+ hours on video calls being seen by the world? Heck, I can remember playing […]

Jul 29
Diversity in Email Matters

As an organisation we have always recognised that the email industry is not as diverse nor representative as we could be. We also recognise there is far more we could do as an industry to bridge gaps in society in respect of those subject to exclusion. We adhere to the Equality Act 2010 which strongly […]

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