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Top Tips: Email expert advice for Black Friday Cyber Monday marketing

Black Friday and Cyber Monday email marketing campaigns are essential for any online retailer looking to make the most of the holiday shopping season. This our guide to the top tips for success.

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As we all know, the holiday season is almost upon us. And with that comes the busiest shopping time of the year. Black Friday and Cyber Monday are right around the corner and if you’re not prepared, your email marketing campaign results will suffer.

But don’t worry, we’re here to help. In this blog post, we’ll share the freshest tips for creating successful Black Friday and Cyber Monday email marketing campaigns that we collected from a host of email experts.

There’s no doubt that Black Friday and Cyber Monday are two of the biggest shopping holidays of the year. And, while brick-and-mortar stores have been prepping for weeks (if not months), many online retailers have been busy crafting the perfect email marketing campaigns to lure shoppers to their sites.

To help give you some inspiration for your own BFCM email marketing, we’ve rounded up some great examples from around the web. From simple subject lines to creative product shots, these emails are sure to get your subscribers clicking.

So, whether you’re looking for some last-minute BFCM email inspiration or you’re just starting to plan your campaign, be sure to check out these examples from some of the best in the business.

When it comes to Black Friday and Cyber Monday email marketing, there are a few things to keep in mind. First, make sure your subject lines are clear and concise. People are bombarded with emails during this time, so make sure yours stands out. Secondly, use images and videos to grab attention. And finally, focus on the deals and discounts you’re offering. Make sure they are clear and easy to understand. By following these tips, you’ll be sure to stand out from the rest and make the most of this holiday shopping season.

Ten+ tips for more successful BFCM Email Campaigns

These ten tips apply to almost any time sensitive email marketing campaign and especially important at the BFCM crunch time when email volumes are so much higher.

1. Plan and segment your email list in advance
The folks at Drip covered this and more in some detail here on there BFCM blog post: also check Klaviyo’s blog post.

2. Personalize your email content and subject lines
Amongst others posting on the importance of this tip we have Mailgun

3. Create a sense of urgency with your BFCM email campaigns, leverage sales and discounts
Hear from the folks at Enchant Agency and Mailjet on the topic of urgency in your Black Friday Cyber Monday Campaigns.

Enchant Agency BFCM Blog Tactics and Best practices for BFCM from MailJet.

4. Beware of sending time sensitive campaigns you (or your ESP) cannot handle
Do not upset subscribers by sending offers after they expire. It does happen. Email is not instantaneous.
Two blogs on the subject here from the team at Halon.

5. Remember Segmentation, Cadence, Consistency, DMARC Compliance, Creativity and Consent
It is a lot to cover. Jennifer Nespola-Lantz of Kickbox has you covered with help from a great round up of email experts.

  • Skyler Holobach Director, Enablement Strategy SocketLabs @holobachgirl
  • Matthew Vernhout VP of Deliverability Netcore Cloud @emailkarma
  • Mary Youngblood Sr. Deliverability Expert Adobe
  • John Stephenson VP of Deliverability Services Epsilon
  • Jakub Olexa Founder & CEO at Mailkit & Omnivery Mailkit @BusyAvidGuy

Check out the Kickbox BFCM blog post here.

6. Take advantage of BFCM sales, discounts and deals
Do not leave this to the last minute. Solid advice alongside proper preparation for sale item selection is covered in this great post from Shopify.

7. Treat it as a campaign not a one off email
Learn more about this approach from the folks at Aweber

8. Do not forget personalisation works

Check out a great example and tips here from the team at WebFX.

9. A/B test your email campaigns
Testing is always important especially with so much at stake. Emarsys covers BFCM in their help files here with lots of great practical advice.

10. BFCM for more than Sales
Us BFCM as a time to reward loyalty, build stronger relationships and create a more engaged community. The folks at have this covered.

Why all the fuss around Black Friday?

If you want to understand why #BFCM is so integral to the email marketers calendar. You only need to look at the stats around this holiday period. Check out the dotigital post for more insight on this.

Design Inspiration

Alongside some fantastic advice that re-confirms much of what is on this list, sometimes in significant detail the folks at Klaviyo collected a selection of great examples from around the interwbs and they can be found on their blog below.

A whole post dedicated to fabulous Black Friday Cyber Monday Holiday Email Campaigns from Ada Duzynska at GetResponse. Check them out here. Even more BFCM inspiration from the team at SendinBlue.

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