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Creating Emails That Convert When crafting an email—whether as a one-off campaign or part of an automated journey—conversion should always be a key objective. But that doesn’t mean simply slapping a big “Buy Now” button at the top. Today’s email marketing success relies on understanding your audience’s mindset and delivering value in a way that […]
Pipedrive announced recently the launch of its new beta workflow automation feature in Campaigns by Pipedrive. In May 2020 Pipedrive Acquired Mailigen. “As businesses continue to shift to digital-first interactions with customers, automated solutions stand as key to optimizing marketing and sales strategies. Our new growth-focused automated solutions in Campaigns by Pipedrive enable our customers to organize […]
KnowBe4 recently announced the results of its Q3 2022 top-clicked phishing report. The results include the top email subjects clicked on in phishing tests and reflect the shift from personal to business-related email subjects including internal requests and updates from Human Resources, IT and managers. Phishing emails regularly plague organizations around the globe. New research […]
WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles. “Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the […]
Red Sift today announced that it has acquired global Attack Surface Management (ASM) innovator, Hardenize. The strategic move enables Red Sift to improve its existing security solutions to protect customers’ infrastructure. The integration of Hardenize enables Red Sift to gain a comprehensive view of an organization’s digital footprint, allowing customers to better understand and protect their entire […]
Shift Paradigm recently announced the acquisition of Ergo, an email marketing company based in New York City. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers. “Ergo deepens our expertise in the areas of […]
Today at Accelerate, Amazon’s annual seller conference, Amazon introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, […]
Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Apple Mail to display brand logos beside authenticated email, securely, at scale and in a standardized manner. BIMI provides a secure, uniform framework enabling email inboxes globally to display […]
EtherMail has recently announced $3 million raised in their recent seed funding round, led by Fabric Ventures and Greenfield One. The funding will be used for team expansion and to accelerate solution testing as the company gears up for the Q3 release of its encrypted wallet-to-wallet email communication solution, which has already received thousands of pre-registrations. EtherMail […]
Klaviyo, recently announced a product partnership with Shopify Inc. Shopify is also making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms. As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with higher-volume sales that offers additional functionality, […]
Benchmark Email, a subsidiary of Polaris Software LLC, recently announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few simple inputs. “We see AI as […]
Cordial raised $50 million in a Series C venture round to drive personalized experiences for consumers. NewSpring led the round with new investor ABS Capital. This round brings the total investment in Cordial to $85 million including funding from previous investors High Alpha and Upfront Ventures. Cordial will use the funds to bolster its product offerings, expand its global presence, and redefine marketers’ expectations of […]
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