Shift Paradigm recently announced the acquisition of Ergo, an email marketing company based in New York City. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers.
“Ergo deepens our expertise in the areas of channel, campaign and customer engagement, AI and digital transformation,” said Liz Ross, CEO of Shift Paradigm. “With their incredible talent and track record, we are able to provide expanded best-in-class services to our wide variety of clients while continuing our promise to deliver innovative and transformative digital strategies with exceptional execution.”
“We are excited about the opportunity to join Shift Paradigm in its world-class service, delivering modern marketing and digital transformation,” said John Hendricks, CEO of Ergo. Hendricks will remain involved as a member of Shift Paradigm’s Board of Directors.
