Site logo

Category: Mergers and Acquisitions

Jan 31 Acquired Atmail AS, an email provider based in Norway, announced its acquisition of Atmail, an email hosting provider headquartered in Brisbane, Australia. This strategic move represents a significant milestone in’s expansion and diversification strategy. “We are excited to welcome Atmail into the family. This is a highly complementary acquisition due to Atmail’s in-house technology and competence, […]

Oct 20
ActiveCampaign Acquires Australian Onesend to Bolster Offerings to Franchise Operators

Chicago-based marketing automation firm, ActiveCampaign, has expanded its suite of services with the acquisition of Onesend, a small yet innovative Australian company that caters to franchises, multi-location brands, and reseller agencies. ActiveCampaign’s recent purchases of specialised companies underscore a strategic pursuit of growth and diversification in the marketing automation landscape. Despite having a modest turnover […]

Oct 16
Dotdigital acquires Fresh Relevance for £25 Million

In a bid to strengthen its positioning in the digital marketing sphere, UK-based Dotdigital Group plc has recently announced it is acquiring cross-channel personalisation vendor Fresh Relevance for a total consideration of £25.0 million. The acquisition, settled fully at completion, saw £18.9 million paid out in cash from Dotdigital’s reserve while the remaining £6.1 million […]

Jun 01
Braze Acquired North Star 

Braze recently announced the successful completion of its previously announced acquisition of North Star, its exclusive reseller in Australia and New Zealand (ANZ). Moving forward the entity will do business as Braze Australia. North Star became a Braze reseller in 2016, providing sales, onboarding, and customer success operations in the ANZ market for customers such as […]

Nov 08
Klaviyo Acquired

Klaviyo recently announced it acquired Founded in January 2021 by Nick Sypteras, provides developers an easy and secure way to write and deploy code directly from a browser. The code, once live, can be set to run on a schedule, or deployed as an API endpoint. is Klaviyo’s first acquisition and underscores […]

Oct 20
Pipedrive Adds New Automated Solutions to Its Marketing Campaign Management Suite

Pipedrive announced recently the launch of its new beta workflow automation feature in Campaigns by Pipedrive. In May 2020 Pipedrive Acquired Mailigen. “As businesses continue to shift to digital-first interactions with customers, automated solutions stand as key to optimizing marketing and sales strategies. Our new growth-focused automated solutions in Campaigns by Pipedrive enable our customers to organize […]

Oct 20
WebFX Acquires Nutshell

WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles. “Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the […]

Oct 13
Red Sift Acquires Hardenize to Expand Brand Security Solutions

Red Sift today announced that it has acquired global Attack Surface Management (ASM) innovator, Hardenize. The strategic move enables Red Sift to improve its existing security solutions to protect customers’ infrastructure. The integration of Hardenize enables Red Sift to gain a comprehensive view of an organization’s digital footprint, allowing customers to better understand and protect their entire […]

Oct 09
Shift Paradigm acquires Ergo

Shift Paradigm recently announced the acquisition of Ergo, an email marketing company based in New York City. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers. “Ergo deepens our expertise in the areas of […]

Sep 15
Amazon Market Place Launches Email Marketing for Sellers

Today at Accelerate, Amazon’s annual seller conference, Amazon introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, […]

Jul 14
PerformLine acquired LashBack

PerformLine, the omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and marketing channels. “This acquisition made perfect sense as […]

Jun 27
GR0 Acquires QuaGrowth

GR0, recently announced the acquisition of QuaGrowth, an Email Marketing agency dedicated to helping eCommerce brands grow and scale. QuaGrowth will initially keep its brand identity intact but will formally operate GR0’s Email/SMS marketing service offering to new and existing customers. QuaGrowth CEO Jason Boehle will take on the new title of Director, Email & SMS Marketing, and […]