Tag: Email
Using fresh social data points gathered from an advanced preference center, future marketing based messaging will place your friends’ names or actions in the subject lines of emails associated with a given brand. These personalized subject lines are a key tool for increasing your brand’s ability to engage subscribers, dramatically increase open rates and manufacture […]
Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase […]
The email industry’s latest buyout happened a few days ago and we witnessed a highly reputable email monitoring and deliverability reputation company Pivotal Veracity agree to buyout terms from Unica, an Email Service Provider with gunpowder. Unica is attempting to be a “one-stop shop” for marketers that utilize their suite of services and with the […]
The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways. It has the potential to establish critical ground rules with both newfound and dormant subscribers. When subscribers are awarded mission control to continuously manage their preferences, the amount of information that marketers can glean […]
What is a good open (render) rate? What percentage of my emails were actually delivered to the inbox? How many clicks should I get on an average email mailing? What is the average unsubscribe rate for each mailing? Who are my Social Influencers? Are my subscribers engaged? Most questions that savvy marketers share are more […]
When healthy discussions take place in the Email Industry, they tend to give birth to new ideas. Collectively, we reinforce these ideas by sharing them with our peers through blogs and commentary. One such discussion covered the collection process of email addresses. Specifically, the topic was discovering more efficient ways to streamline the collection process […]
The coming Gold Rush with Domain-Based Reputation So, what are the benefits to a solid domain-based reputation? What are the ramifications of a suspect domain? Will an ESP still send for me if my domain reputation is less than stellar? How will the actions of my subscribers influence my deliverability? Is my domain portable? The […]