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Category: Metrics & Reporting

Oct 15
A New Email Marketing Metric? Recipient Engagement Scoring

AtData, the prominent provider of email address intelligence, has announced the launch of its new email metric, the Engagement Score, with the promise to offer a new approach to the email marketing strategies of organisations looking to improve deliverability. AtData’s Engagement Score could be transformative for many email marketers. Incorporated in AtData’s SafeToSend email validation […]

Dec 20
Bloomreach Achieve 100% Uptime for Cyber Week

As the peak shopping season shifted into high gear, Bloomreach, a leading Commerce Experience Cloud, powered millions of marketing campaigns, searches and pageviews for its 850 global customers without fail. This impressive feat was accomplished over Cyber Week with no interruptions, this was the second time they offered 100% uptime through cyber week, achieving the […]

Nov 23
Email-based Cyber Incident Takes Security Staff an Average of 86 Hours to Address

Perception Point, recently announced the publication of a new report, ‘The Rise of Cyber Threats Against Email, Browsers and Emerging Cloud-Based Channels‘. The report, based on a survey conducted in conjunction with Osterman Research, evaluates the responses of security and IT decision-makers at large enterprises and reveals numerous significant findings about today’s enterprise threat landscape. One […]

Nov 12
60% Chose Email as a Top Communication Channel

According to a new study from Mailjet by Sinch more than 1,300 professionals surveyed (including marketers, IT professionals, app developers, support specialists and other decision-makers involved in email marketing), 62% expect to either maintain or increase their marketing spend in the coming year Among marketers in the survey, nearly 60% chose email as one of the top […]

Nov 06
Edison Mail Launches New Features & 2022 State of Communication Study

Edison Mail recently released an update to its iOS and Android apps featuring two brand new features to its flagship Subscriptions Assistant. New Subscription insights help detect email clutter faster and easier. Features Included in Edison Mail’s Subscriptions Assistant: Subscription Insights – Automatic measurement of which email subscriptions you open the most and least works intelligently behind the scenes to offer […]

Nov 01
66% unhappy with personalisation efforts

MoEngage recently released its new report, Future of Marketing: Why Personalization Matters. The comprehensive report includes new data compiled from a survey administered by ClickZ of more than 100 senior-level marketing executives who shared their opinions on the current state of their own personalized marketing. The report reveals that marketing executives do not believe that […]

Oct 28
Internal Comms: 82% use Email Primarily

Gated announces the release of its first Inbox Intelligence Report, a detailed look at how email is utilized today and the resulting impact on productivity and well-being. The survey-based insights in this report were gathered through an external sample of 560 U.S. adults 25-65 who use email for work. Outside survey data is complemented by anonymous, […]

Oct 26
Utilising Empathy to Boost Holiday Revenue

More and more brands are giving their email subscribers the option to opt out of specific holiday email messages that could trigger difficult or negative feelings. This practice of empathy can help boost brand perception and even sales. According to Capterra’s latest survey, 81% of consumers say they would be more likely to buy from […]

Oct 20
Pipedrive Adds New Automated Solutions to Its Marketing Campaign Management Suite

Pipedrive announced recently the launch of its new beta workflow automation feature in Campaigns by Pipedrive. In May 2020 Pipedrive Acquired Mailigen. “As businesses continue to shift to digital-first interactions with customers, automated solutions stand as key to optimizing marketing and sales strategies. Our new growth-focused automated solutions in Campaigns by Pipedrive enable our customers to organize […]

Oct 20
Phishing Attacks Are Using Business Emails to Increase Success Rate according to new report

KnowBe4 recently announced the results of its Q3 2022 top-clicked phishing report. The results include the top email subjects clicked on in phishing tests and reflect the shift from personal to business-related email subjects including internal requests and updates from Human Resources, IT and managers. Phishing emails regularly plague organizations around the globe. New research […]

Sep 15
Amazon Market Place Launches Email Marketing for Sellers

Today at Accelerate, Amazon’s annual seller conference, Amazon introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, […]

Jul 19
Upland Software Announced $115MN Investment

Upland Software announced recently a $115 million strategic equity investment from HGGC, a private equity firm with over $6.8 billion of cumulative capital commitments. The HGGC investment, in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price, provides incremental capital intended to capture the attractive […]

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