Site logo

Category: Finance

Oct 20
ActiveCampaign Acquires Australian Onesend to Bolster Offerings to Franchise Operators

Chicago-based marketing automation firm, ActiveCampaign, has expanded its suite of services with the acquisition of Onesend, a small yet innovative Australian company that caters to franchises, multi-location brands, and reseller agencies. ActiveCampaign’s recent purchases of specialised companies underscore a strategic pursuit of growth and diversification in the marketing automation landscape. Despite having a modest turnover […]

Oct 16
Dotdigital acquires Fresh Relevance for £25 Million

In a bid to strengthen its positioning in the digital marketing sphere, UK-based Dotdigital Group plc has recently announced it is acquiring cross-channel personalisation vendor Fresh Relevance for a total consideration of £25.0 million. The acquisition, settled fully at completion, saw £18.9 million paid out in cash from Dotdigital’s reserve while the remaining £6.1 million […]

Oct 02
Klaviyo Succesful IPO

Klaviyo, the global technology company that specializes in marketing automation, has experienced a successful IPO, raising $576 million and achieving a valuation of $9.2 billion. The company’s platform is primarily used for email marketing and SMS marketing, with the majority of its clients being e-commerce sellers who use Shopify as their host. Klaviyo was founded […]

Jul 06
Innovative Email Marketing Platform Syrup Debuts with $3.3M Backing

Cleveland-based start-up, Syrup, has launched an advanced email marketing platform aimed at enabling Software as a Service (SaaS) companies to provide personalized communication to their customers. The official launch announcement coincides with the disclosure of $3.3 million seed funding raised, with High Alpha Capital, a prominent investor in B2B SaaS companies, leading the round. Syrup’s […]

Jun 01
Braze Acquired North Star 

Braze recently announced the successful completion of its previously announced acquisition of North Star, its exclusive reseller in Australia and New Zealand (ANZ). Moving forward the entity will do business as Braze Australia. North Star became a Braze reseller in 2016, providing sales, onboarding, and customer success operations in the ANZ market for customers such as […]

Dec 20
Balance Point Up Investment in Shift Paradigm

Shift Paradigm, a digital transformation provider, recently announced the acquisition of Ergo, a world-class email marketing company based in New York City. The investment was supported by Balance Point Capital Advisors LLC and its affiliated fund Balance Point Capital Partners II, L.P. Growth Catalyst Partners (“GCP”), a middle market private equity firm and majority owner […]

Dec 19
Spotler €30MN Investment Explained

Spotler Group, a leading European marketing technology provider, and title sponsor of the 2023 Inbox Expo in Valencia, has raised €30 million from new and existing shareholders. This comes hot on the heels of the announcement of over $60mn in investment in MessageGears. Investors are far from spooked by the martech space. They have recently […]

Dec 13
MessageGears Received $62MN Investment

MessageGears, a leading provider of customer engagement solutions for big consumer brands, is celebrating a huge milestone – the successful completion of a $62 million growth financing round! The round was led by Long Ridge Equity Partners, with additional support from Argentum Group and Atlanta Ventures. Since 2011, MessageGears has now raised a total of […]

Nov 08
Klaviyo Acquired

Klaviyo recently announced it acquired Founded in January 2021 by Nick Sypteras, provides developers an easy and secure way to write and deploy code directly from a browser. The code, once live, can be set to run on a schedule, or deployed as an API endpoint. is Klaviyo’s first acquisition and underscores […]

Oct 20
Iterable Strengthens Executive Team with New CRO, CPO and CISO

Iterable recently announced three new executive appointments. Bobby Jaffari joins the company as Chief Revenue Officer (CRO), Sejal Patel Daswani joins as Chief People Officer (CPO), and Vasu Kohli is promoted to the role of Chief Information Security Officer (CISO) from within Iterable. The new executive appointments follow a record year of growth for the […]

Oct 20
Pipedrive Adds New Automated Solutions to Its Marketing Campaign Management Suite

Pipedrive announced recently the launch of its new beta workflow automation feature in Campaigns by Pipedrive. In May 2020 Pipedrive Acquired Mailigen. “As businesses continue to shift to digital-first interactions with customers, automated solutions stand as key to optimizing marketing and sales strategies. Our new growth-focused automated solutions in Campaigns by Pipedrive enable our customers to organize […]

Oct 20
WebFX Acquires Nutshell

WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles. “Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the […]

Our Business Membership Programs are available for 2024