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Spotler €30MN Investment Explained

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Spotler Group, a leading European marketing technology provider, and title sponsor of the 2023 Inbox Expo in Valencia, has raised €30 million from new and existing shareholders. This comes hot on the heels of the announcement of over $60mn in investment in MessageGears. Investors are far from spooked by the martech space.

They have recently been successful in integrating at least five different platforms – OBI4wan, Webpower, Squeezely, Pure360, and Tripolis – into their suite of tools and technology. This success has enabled them to receive new funding which will allow them to expand their operations. This growth is intended to help them to better serve their clients by providing them with data-driven, omnichannel technology solutions. Through these solutions, marketers and customer service professionals will be able to increase customer engagement, as well as improving their customer experience. The Spotler Group has been investing in this technology suite since 2016.

The group has shared that through investments in value-adding technologies, the Spotler Group has been able to quickly expand its core business segments. These technologies include a Customer Data Platform (CDP), LiveChat functionality, and integrations with Whatsapp for Business. A CDP that allows businesses to collect, manage and activate all of their customer data from multiple sources in single platform, providing deeper insights into customer behavior.

This was a Capital round, a type of investment where money was raised from investors in order to grow and expand a business. In this case, the majority shareholder CNBB Equity Partners, a mid-market software investment firm, led the round with particpation from Mill Reef Capital who also invested. The capital that was raised will be used by Spotler Group for both acquisitive and organic growth. Acquisitive growth is when a company grows by buying other companies, while organic growth is when a company focuses on its own internal strengths in order to develop new products and services. The capital will allow Spotler Group to expand into new markets and increase their share of wallet with customers by adding new technologies.

“This investment allows us to tap into the opportunities we see in the market and accelerate our growth strategy,” says Lee Chadwick, CEO of Spotler Group. “The commitment of new and existing investors is a vote of confidence in our team’s ability to create value for our customers and grow our business by helping clients achieve their success.” Arco van Nieuwland, managing partner at CNBB Equity Partners adds: “We continue to see significant untapped potential for acquisitive growth in the mid-market, and we are impressed by the ability of the Spotler team to build and develop a portfolio of leading technologies. Together with our co-investors, CNBB is committed to actively support Spotler Group in delivering on its ambitions.”

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