Category: Finance

WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles. “Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the […]

Red Sift today announced that it has acquired global Attack Surface Management (ASM) innovator, Hardenize. The strategic move enables Red Sift to improve its existing security solutions to protect customers’ infrastructure. The integration of Hardenize enables Red Sift to gain a comprehensive view of an organization’s digital footprint, allowing customers to better understand and protect their entire […]

Shift Paradigm recently announced the acquisition of Ergo, an email marketing company based in New York City. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers. “Ergo deepens our expertise in the areas of […]

Today at Accelerate, Amazon’s annual seller conference, Amazon introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, […]

EtherMail has recently announced $3 million raised in their recent seed funding round, led by Fabric Ventures and Greenfield One. The funding will be used for team expansion and to accelerate solution testing as the company gears up for the Q3 release of its encrypted wallet-to-wallet email communication solution, which has already received thousands of pre-registrations. EtherMail […]

Klaviyo, recently announced a product partnership with Shopify Inc. Shopify is also making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms. As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with higher-volume sales that offers additional functionality, […]

Cordial raised $50 million in a Series C venture round to drive personalized experiences for consumers. NewSpring led the round with new investor ABS Capital. This round brings the total investment in Cordial to $85 million including funding from previous investors High Alpha and Upfront Ventures. Cordial will use the funds to bolster its product offerings, expand its global presence, and redefine marketers’ expectations of […]

Upland Software announced recently a $115 million strategic equity investment from HGGC, a private equity firm with over $6.8 billion of cumulative capital commitments. The HGGC investment, in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price, provides incremental capital intended to capture the attractive […]

PerformLine, the omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and marketing channels. “This acquisition made perfect sense as […]

GR0, recently announced the acquisition of QuaGrowth, an Email Marketing agency dedicated to helping eCommerce brands grow and scale. QuaGrowth will initially keep its brand identity intact but will formally operate GR0’s Email/SMS marketing service offering to new and existing customers. QuaGrowth CEO Jason Boehle will take on the new title of Director, Email & SMS Marketing, and […]

Apple’s adoption of BIMI in iOS 16 and macOS Ventura creates a sense of urgency for brands to adopt the security standard for email identification. Red Sift today announced that OnDMARC, its all-in-one solution for Brand Indicators for Message Identification (BIMI) implementation, fully prepares organizations to display their brand logos in forthcoming BIMI-supported Apple email clients. The […]

Entrust and Red Sift, provider of the only integrated cloud email security and brand protection platform, today announced an expansion of their strategic partnership to ease enterprise adoption of Brand Indicators for Message Identification (BIMI) standards for email identification and security. Building on the Entrust – Red Sift integration, Entrust is now reselling Red Sift OnDMARC management […]