MessageGears, a leading provider of customer engagement solutions for big consumer brands, is celebrating a huge milestone – the successful completion of a $62 million growth financing round! The round was led by Long Ridge Equity Partners, with additional support from Argentum Group and Atlanta Ventures. Since 2011, MessageGears has now raised a total of $80 million! Congrats from emailexpert to the MessageGears team for this amazing achievement! MessageGears helps marketers create individualised experiences for their customers through email, text messages, and other forms of communication. Instead of having to use copy and move customer data between systems,
MessageGears can directly access the data stored by brands where it lives, eliminating any delays, lack of flexibility, and other problems that large organizations often face with other customer engagement platforms. Companies like Expedia, OpenTable, T-Mobile, Rakuten, Indeed, and Party City have all taken advantage of this unique approach for their customer engagement programs.
The funds will be used to improve the platform’s mobile capabilities, expand its global presence, and look into acquisitions that fit with MessageGears’ vision. To expand their global presence, MessageGears will be able to develop partnerships and expand their services to new markets, making it easier for customers to access their services from anywhere in the world. Additionally some of the funds will also be used to look into potential acquisitions that fit with MessageGears’ vision. This could help the company expand its capabilities and offerings, as well as strengthen its competitive position in the market.
Forrester recently named MessageGears a Strong Performer and said “Big, data-and-security-savvy companies who don’t want to port their data into a vendor managed system will find MessageGears a bull’s-eye.”
“Big B2C brands have a massive amount of data about their customers,” said Natalia Dykyj, CMO of MessageGears. “Over the years, they’ve really struggled how to fully use all of that data to power customer engagement programs. This latest round of funding is a clear signal to marketers that MessagGears has found a way to solve that problem. By connecting directly to a brand’s first-party data, we help them avoid all the data syncing, latency, and other inflexibility that they face when using any other MarTech platform. We’re excited to be able to bring our vision and platform into the forefront of MarTech purchase decision making for years to come.”