deliverability
Warnings from within the blocklist and abuse-prevention community in late 2025 suggested that tension was building inside the traditionally “white-hat” ESP ecosystem. While those sources were not prepared to speak publicly at the time, subsequent events made the concern difficult to ignore. In late 2025, a public LinkedIn interaction appeared to signal a landmark development: […]
Creating Emails That Convert When crafting an email—whether as a one-off campaign or part of an automated journey—conversion should always be a key objective. But that doesn’t mean simply slapping a big “Buy Now” button at the top. Today’s email marketing success relies on understanding your audience’s mindset and delivering value in a way that […]
US-based email security firm EasyDMARC, a valuable member of Emailexpert, has announced a successful Series A funding round, raising US$20 million, led by Radian Capital in New York. This investment marks a significant step for EasyDMARC as it seeks to expand its operations and enhance its presence in the global email security market. EasyDMARC, founded […]
The State of Email Deliverability 2025 report, published by Sinch Mailgun, reveals that many organizations are still grappling with reliably reaching their recipients’ inboxes, despite widespread recognition of email as a critical communication tool. Based on feedback from more than 1,000 email senders across industries, the report explores current practices, misconceptions, and the impact of […]
Benchmark Email, a subsidiary of Polaris Software LLC, recently announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few simple inputs. “We see AI as […]
The Email Marketing Conference with an anticipated attendance of more than 200, Inbox Expo has become an industry reference among the top international events for the email marketing industry. In 2021 Apple co-Founder Steve Wozniak stating that he was happy to endorse Inbox Expo in Valencia and talked about email being important in his life. Attendees join […]
Today Validity, the leading provider of data quality and email marketing success solutions, announced it has acquired MailCharts, a platform that powers data-driven campaign planning for ecommerce marketing teams. The addition of MailCharts to the Validity product portfolio empowers email marketers to launch more creative and further optimized campaigns that immediately impact a brand’s revenue, and it […]
This post is not easy, and extreme personal circumstances necessitate. We again need your help. Do we continue Inbox Expo, Festival of Email and Deliverability Summit in 2022? Or should we focus solely on the emailexpert platform and offering our professional services directly? We would prefer the former but need to know that a community […]
Red Sift has become the new partner in the Domain-based Message Authentication, Reporting & Conformance (DMARC) and Brand Indicators for Message Identification (BIMI) space for Netcore Cloud DMARC is a standard email authentication protocol while BIMI using a VMC (Verified Mark Certificate) is an emerging specification around trademarked logo display in email as a reward for reaching DMARC […]
TowerData, now celebrating 20 years in the industry has merged with FreshAddress. The merger is supported by a strategic investment from TZP Group a private equity firm. Together, FreshAddress and TowerData plan to frame themselves as a market leader in email verification and hygiene services. Tom Burke, CEO of TowerData, along with an experienced executive […]
Campaign Monitor announced the launch of Email Academy, online email training to help anyone using an email marketing platform take their strategy to the next level. Email Academy was created to help email marketers, small business owners and newsletter publishers “think outside the inbox” with easy-to-follow, on-demand courses and tutorials to follow at any pace, with […]
Every year, Inc. magazine spotlights the most successful independent small businesses in America. First honored in 2019, ZeroBounce makes the list for the third consecutive time, taking no. 487. “It’s so motivating to be named to the Inc. 5000 again. We’re grateful and elated,” ZeroBounce CEO Liviu Tanase says. “Email remains a vital communication channel. However, with data decaying […]
A market research reports business based out of India, Fortune Business International has analysed the email marketing software sector and judged it will be seeing significant growth over the next 5 years. According to their analysis the global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a Compound […]
We have a 1st place winner! Dinara Prudovskaya from Moscow is the winner of our Mars Martian Landing competition. We want to thank all the entrants and the judges for their time and effort. There were several runners up and the creativity shown has blown us away. Take a look through each of the winning […]
SparkPost today announced it has launched SparkPost Deliverability Analytics. The new tools are slated to reduce the time and effort it takes SparkPost sending customers to make data-driven decisions quickly. SparkPost customers will be armed with data-based insights to triage email campaign performance issues early, and respond to those issues with a view to improving audience […]
EasyDMARC announces major platform upgrades allowing instant XML reporting and AI-based anomaly detection alerts. Through its shift to leading cloud-based services, combined with the introduction of AI algorithms, EasyDMARC maintains its dominance in DMARC Monitoring and Alerting services. DMARC reports are localized based on the customer’s location, then consumed and presented visually in near real-time […]
Netcore Cloud, a customer engagement platform that helps B2C brands create personalised digital experiences across multiple channels including email, has just announced its entrance into the North American market. The company’s North American offices are in New York and Toronto, Ontario, Canada. “We deliver a highly robust platform designed to help marketers listen, analyze, and […]
SparkPost today announced it has launched Inbox Tracker on Salesforce AppExchange, offering deliverability analytics to users, enabling them to monitor and optimize their email marketing programs in real time to get more emails to the inbox. A fully-integrated version of Inbox Tracker is now available to users via AppExchange, providing the ability to take action using […]
MessageBird today announces it has entered into definitive documentation to acquire US based SparkPost, the world’s largest, first and only predictive email intelligence platform. The deal values SparkPost at $600 million, and the transaction is expected to close in Q2 following receipt of customary regulatory approvals and satisfaction of customary closing conditions. The acquisition represents […]
SparkPost recently announced it has secured $180 million from LLR Partners, NewSpring Capital and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B enterprises have turned to SparkPost to power their […]
A Wrapup of 2020 Email Marketing Trends & 2021 Email Marketing Predictions. The usual flurry of the year-ahead type crystal ball predictions did not come to pass as we saw 2020 draw to a close, with more of a fizzle than a bang on the most part for many. Perhaps predictably the posts are a […]
Validity, the most trusted leader in email deliverability, today announced its partnership with global email community, Emailexpert, to help businesses increase their return on email marketing programmes at Emailexpert’s 2020 Deliverability Summit, running on the 10th December. The virtual-only event brings together experts from across the email marketing community to share insights and knowledge on […]
Email Industries is proud to announce it has received a $50,000 Acceleration Grant from SCRA’s entrepreneurial program, SC Launch. On a mission to be the worldwide leader in email deliverability, Email industries has created tools that help marketing technology providers, agencies, and brands deliver more value to more inboxes with less risk. Since 2012, BlackBox, an email marketing […]
Warming up your IP/domain before sending an email. Think of it as the stretching exercises performed right before you begin working out. If you workout with a warmup, the chance of injuring your muscles is much higher. And the same is the case with emails. Running a full-fledged email campaign on an IP/domain that hasn’t […]
How to ensure your email marketing campaigns to lead to conversion. As an email marketing consultant, businesses regularly ask me how to create emails that lead to real sales or leads for a business. Email marketing is all about relationship; building a relationship with your customers so that they learn to trust you and look […]
SendForensics integrates Google Postmaster Tools data into its Email Deliverability Suite via the long-awaited (and much appreciated) Postmaster Tools API Beta. As the world’s most popular email domain, Gmail forms the bulk of most B2C contact lists, and with the rising popularity of own-domain GSuite implementations, increasingly B2B lists too. Now legitimate senders can ensure […]
What to look for in an email marketing software for your WordPress Woo-Commerce site Choosing the best email marketing platform for WooCommerce is not as simple as picking the most popular available extension. A reliable email marketing platform is a vital part of any e-commerce business, and the decision is not one to be taken […]
Without much fanfare last week a new weapon in the anti-spam arsenal was released and a new industry term was born, the SPBL (Service Provider Block List). The brainchild of Rob McEwen of invaluement the new service enables email server administrators to block spam emanating from the shared IP customers of ESPs (email service providers) […]
Validity, a trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other [...]
New ESP-friendly Email Verification Service, AlfredKnows, Has Officially Begun Testing Email Industries® reveals next-generation email deliverability tool. Email marketing technology providers are encouraged to apply for free beta access. Augusta, GA – Email Industries, a provider of innovative email marketing technology solutions, is proud to announce their new email deliverability and compliance product which is […]
Matthew Vernhout, Industry Leading Expert on Deliverability, Privacy and Compliance Joins Netcore as VP – Deliverability North America Netcore Solutions Inc., the industry leading multi-channel marketing technology company, announced today the appointment of Matthew Vernhout as VP – Deliverability for North America. Matthew in his new role will be responsible for driving Netcore’s industry defining standards of […]
The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]
Choosing the right email service provider, literally dozens of blogs have been written on the subject, hopefully this post provides a fresh perspective for 2020. I was ready to post when an old friend and veteran Inbox Expo panelist Dennis Dayman announced his latest Email Unplugged Podcast was going to be on the self same […]