Tag: Return Path

Maropost has recently announced it appointed long standing friend to emailexpert, Dennis Dayman as Chief Privacy Officer (CPO). Dennis is a well known figure in the email and security industry and brings formidable experience to the role. Maropost has recently announced it appointed long standing friend to emailexpert, Dennis Dayman as Chief Privacy Officer (CPO). With matters […]

Validity, a trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other [...]

Validity have released a new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails including related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the Return Path Email Certification service. “The email ecosystem is being flooded with COVID-19 communications, […]

Validity recently announced it has entered into a definitive agreement to acquire Return Path, the market leader in email deliverability. Terms of the transaction were not disclosed, and the acquisition is expected to close in the coming weeks. Tens of thousands of organizations in over 150 countries across the world rely on Validity’s current solutions – […]

New Partnership Strengthens Email Performance Within Data-Driven Customer Engagement Programs TORONTO and NEW YORK, April 02, 2019 (GLOBE NEWSWIRE) -- Maropost, the unified platform that simplifies customer engagement for B2C brands and retailers, and leading email solutions provider Return Path, Read More › The post Maropost Offers Access to Return Path’s Comprehensive Email Deliverability Tools appeared first on Maropost.

If you watched closely you may have noticed there have been some big changes over at 250ok, the deliverability monitoring platform started by Greg Kraios. In addition to some talented recent Grads we see a management team with a significant experience in the industry coming together under the 250ok banner. Tim Moore was Director of […]

A new report released by Return Path is titled ‘The Tabbed Inbox: How Gmail Changed the Way Consumers Engage with Promotional Messages’.” The research found that the forecasts of email marketing’s decline in the tabbed inbox are largely wrong. According to Return Path, although some industry sectors have seen slight declines in key email marketing […]

I see claims relating to deliverability all the time, 98% this, 99% that.. and little irks me more than pushy sales people (we  can end with a full-stop right there) with little knowledge of delivery, deliverability or reputation quoting SenderScore and (sometimes) other metrics in a meaningless fashion, because they are taken out of, or […]

In this article we will be profiling and interviewing Andrew Barrett who is currently employed at the ESP Real Magnet, known to many as “The knight errant” he can be found on Twitter at @hey4ndr3w We were very pleased at the opportunity afforded to us by Andrew as he has a significant amount of experience in the […]

If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different.  You will also be aware of the ground being […]