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Tag: Validity

Sep 13
Apple to Roll Out BIMI this Autumn

Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Apple Mail to display brand logos beside authenticated email, securely, at scale and in a standardized manner. BIMI provides a secure, uniform framework enabling email inboxes globally to display […]

Apr 07
Validity Acquires MailCharts

Today Validity, the leading provider of data quality and email marketing success solutions, announced it has acquired MailCharts, a platform that powers data-driven campaign planning for ecommerce marketing teams. The addition of MailCharts to the Validity product portfolio empowers email marketers to launch more creative and further optimized campaigns that immediately impact a brand’s revenue, and it […]

Jan 27
A revitalised DMA Email Council

The UK DMA announced this week a new chair and co-chair of the Email Council. A long standing home of intelligence in the British email marketing community and an invaluable research hub for over a decade. Komal Helyer, VP Marketing at Pure360, and recent winner of a Corporate Woman of the Year from Business Women […]

Dec 09
Validity Partners with emailexpert to bring Deliverability Summit

Validity, the most trusted leader in email deliverability, today announced its partnership with global email community, Emailexpert, to help businesses increase their return on email marketing programmes at Emailexpert’s 2020 Deliverability Summit, running on the 10th December. The virtual-only event brings together experts from across the email marketing community to share insights and knowledge on […]

Aug 19
Validity Launches Everest: Comprehensive Email Marketing Success Platform

Validity, a trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other [...]

Aug 13
Matthew Vernhout Joins Netcore

Matthew Vernhout, Industry Leading Expert on Deliverability, Privacy and Compliance Joins Netcore as VP – Deliverability North America Netcore Solutions Inc., the industry leading multi-channel marketing technology company, announced today the appointment of Matthew Vernhout as VP – Deliverability for North America.  Matthew in his new role will be responsible for driving Netcore’s industry defining standards of […]

Aug 05
Is it possible to have a self hosted email marketing solution in 2020?

The option for owning or at least controlling your own email infrastructure for your marketing efforts is increasingly viable looking at. In the early days of my career for a long period of time the vast majority of my consulting was spent designing, implementing, managing and supporting in-house email systems. However that was over twenty […]

May 09
Validity for Good: Free Deliverability Suite for Critical C-19 emails

Validity have released a new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails including related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the Return Path Email Certification service. “The email ecosystem is being flooded with COVID-19 communications, […]

Feb 05
Validity Enters Definitive Agreement to Acquire 250ok

Validity announced that it has entered into a definitive agreement to acquire email analytics and deliverability provider 250ok. Since 2011, 250ok has developed email management software and innovative tools used by businesses of every size. With this acquisition, Validity broadens its optimization capabilities across the global ecosystem of email service providers. Email remains a critical […]

  • Finance
May 01
Validity Acquired Return Path

Validity recently announced it has entered into a definitive agreement to acquire Return Path, the market leader in email deliverability. Terms of the transaction were not disclosed, and the acquisition is expected to close in the coming weeks. Tens of thousands of organizations in over 150 countries across the world rely on Validity’s current solutions – […]

Jun 08
Validity Acquired BriteVerify

Validity, a global leader in data quality and compliance, announced today that it has completed another acquisition, adding BriteVerify – a market leading email verification network – to its data integrity platform. Since 2009, BriteVerify has helped thousands of world-class brands including Oracle, MailChimp, ReturnPath, Marketo and Salesforce verify over 500 million email addresses each month which […]

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