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Creating Emails That Convert When crafting an email—whether as a one-off campaign or part of an automated journey—conversion should always be a key objective. But that doesn’t mean simply slapping a big “Buy Now” button at the top. Today’s email marketing success relies on understanding your audience’s mindset and delivering value in a way that […]
Klaviyo recently released its Q3 2022 edition of its Business Trend Recap, which leverages data from Klaviyo’s customers for the latest insights into online shopping habits. “In a retail environment where consumers have endless options, it’s crucial for e-commerce brands and business owners to have the tools they need to not only understand their customer […]
Iterable recently announced three new executive appointments. Bobby Jaffari joins the company as Chief Revenue Officer (CRO), Sejal Patel Daswani joins as Chief People Officer (CPO), and Vasu Kohli is promoted to the role of Chief Information Security Officer (CISO) from within Iterable. The new executive appointments follow a record year of growth for the […]
Pipedrive announced recently the launch of its new beta workflow automation feature in Campaigns by Pipedrive. In May 2020 Pipedrive Acquired Mailigen. “As businesses continue to shift to digital-first interactions with customers, automated solutions stand as key to optimizing marketing and sales strategies. Our new growth-focused automated solutions in Campaigns by Pipedrive enable our customers to organize […]
WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles. “Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the […]
Shift Paradigm recently announced the acquisition of Ergo, an email marketing company based in New York City. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers. “Ergo deepens our expertise in the areas of […]
Today at Accelerate, Amazon’s annual seller conference, Amazon introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, […]
Klaviyo, recently announced a product partnership with Shopify Inc. Shopify is also making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms. As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with higher-volume sales that offers additional functionality, […]
Benchmark Email, a subsidiary of Polaris Software LLC, recently announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few simple inputs. “We see AI as […]
Cordial raised $50 million in a Series C venture round to drive personalized experiences for consumers. NewSpring led the round with new investor ABS Capital. This round brings the total investment in Cordial to $85 million including funding from previous investors High Alpha and Upfront Ventures. Cordial will use the funds to bolster its product offerings, expand its global presence, and redefine marketers’ expectations of […]
Paubox recently announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant. The new version will feature an […]
PerformLine, the omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and marketing channels. “This acquisition made perfect sense as […]
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