UI

Creating Emails That Convert When crafting an email—whether as a one-off campaign or part of an automated journey—conversion should always be a key objective. But that doesn’t mean simply slapping a big “Buy Now” button at the top. Today’s email marketing success relies on understanding your audience’s mindset and delivering value in a way that […]

Klaviyo recently released its Q3 2022 edition of its Business Trend Recap, which leverages data from Klaviyo’s customers for the latest insights into online shopping habits. “In a retail environment where consumers have endless options, it’s crucial for e-commerce brands and business owners to have the tools they need to not only understand their customer […]

Iterable recently announced three new executive appointments. Bobby Jaffari joins the company as Chief Revenue Officer (CRO), Sejal Patel Daswani joins as Chief People Officer (CPO), and Vasu Kohli is promoted to the role of Chief Information Security Officer (CISO) from within Iterable. The new executive appointments follow a record year of growth for the […]

Pipedrive announced recently the launch of its new beta workflow automation feature in Campaigns by Pipedrive. In May 2020 Pipedrive Acquired Mailigen. “As businesses continue to shift to digital-first interactions with customers, automated solutions stand as key to optimizing marketing and sales strategies. Our new growth-focused automated solutions in Campaigns by Pipedrive enable our customers to organize […]

KnowBe4 recently announced the results of its Q3 2022 top-clicked phishing report. The results include the top email subjects clicked on in phishing tests and reflect the shift from personal to business-related email subjects including internal requests and updates from Human Resources, IT and managers. Phishing emails regularly plague organizations around the globe. New research […]

WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles. “Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the […]

Red Sift today announced that it has acquired global Attack Surface Management (ASM) innovator, Hardenize. The strategic move enables Red Sift to improve its existing security solutions to protect customers’ infrastructure. The integration of Hardenize enables Red Sift to gain a comprehensive view of an organization’s digital footprint, allowing customers to better understand and protect their entire […]

Klaviyo recently announced it has established a new integration with Wix.com to create, manage and grow an online presence, providing Wix users with tools to continue building relationships with their customers. Through this integration, Wix users can seamlessly integrate their Wix store with Klaviyo’s customer platform to power personalized customer communications, ultimately helping brands to grow. […]

Shift Paradigm recently announced the acquisition of Ergo, an email marketing company based in New York City. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers. “Ergo deepens our expertise in the areas of […]

Today at Accelerate, Amazon’s annual seller conference, Amazon introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, […]

Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Apple Mail to display brand logos beside authenticated email, securely, at scale and in a standardized manner. BIMI provides a secure, uniform framework enabling email inboxes globally to display […]

Klaviyo, recently announced a product partnership with Shopify Inc. Shopify is also making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms. As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with higher-volume sales that offers additional functionality, […]

Benchmark Email, a subsidiary of Polaris Software LLC, recently announced the release of Smart Content, the second in their new suite of artificial intelligence features. Smart Content is Benchmark Email’s AI-fueled copywriting technology that allows users to create professional content from scratch, or rewrite existing content, with a few simple inputs. “We see AI as […]

Cordial raised $50 million in a Series C venture round to drive personalized experiences for consumers. NewSpring led the round with new investor ABS Capital. This round brings the total investment in Cordial to $85 million including funding from previous investors High Alpha and Upfront Ventures. Cordial will use the funds to bolster its product offerings, expand its global presence, and redefine marketers’ expectations of […]

Paubox recently announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant. The new version will feature an […]

Braze recently announced Braze Canvas Flow, a next generation journey orchestration tool that is designed to allow brands of any size to quickly build sophisticated customer experiences across their channel mix. Canvas Flow is an enhancement to Canvas, Braze’s proprietary, no-code visual development tool, and includes three new features — an updated and intuitive user […]

Upland Software announced recently a $115 million strategic equity investment from HGGC, a private equity firm with over $6.8 billion of cumulative capital commitments. The HGGC investment, in the form of a new class of convertible preferred stock issued at a premium to Upland’s current market price, provides incremental capital intended to capture the attractive […]

PerformLine, the omni-channel marketing compliance platform, announced today that it has completed its acquisition of LashBack, the provider of email compliance monitoring. With the acquisition, the two companies will join forces to provide clients with the most comprehensive discovery and compliance monitoring solutions available across all sales and marketing channels. “This acquisition made perfect sense as […]

Zeta Global recently announced that it has appointed Williams-Sonoma executive, Jeanine Barnett Silberblatt, to the Zeta Board of Directors as a Class II director. The addition of Silberblatt expands Zeta’s board and enhances the Company’s governance as it enters its second year listed on the NYSE. Ms. Silberblatt will support Zeta’s long-term growth plan as the […]

Klaviyo recently announced the development and launch of its new enterprise solution, Klaviyo One, built to help large brands unify all their customer data and drive personalized experiences at scale. “Today, if you’re a high-scale or high-growth consumer business, you buy and cobble together your customer technology stack with software from multiple vendors that barely integrate […]

Twilio recently announced its official entrance into the Canadian market. Expansion efforts in the region will be led by Dino Marasco, the new Vice President and General Manager of Twilio Canada. Twilio’s Canadian team has grown to several dozen employees in just six months, and the company will continue to aggressively hire. Canada is home to […]

GR0, recently announced the acquisition of QuaGrowth, an Email Marketing agency dedicated to helping eCommerce brands grow and scale. QuaGrowth will initially keep its brand identity intact but will formally operate GR0’s Email/SMS marketing service offering to new and existing customers. QuaGrowth CEO Jason Boehle will take on the new title of Director, Email & SMS Marketing, and […]

Litmus recently announces new capabilities to help boost personalization and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimize efficiency across the entire email workflow. Email marketers can activate integrations in one centralized location which results in […]

Apple’s adoption of BIMI in iOS 16 and macOS Ventura creates a sense of urgency for brands to adopt the security standard for email identification. Red Sift today announced that OnDMARC, its all-in-one solution for Brand Indicators for Message Identification (BIMI) implementation, fully prepares organizations to display their brand logos in forthcoming BIMI-supported Apple email clients. The […]

The Email Marketing Conference with an anticipated attendance of more than 200, Inbox Expo has become an industry reference among the top international events for the email marketing industry. In 2021 Apple co-Founder Steve Wozniak stating that he was happy to endorse Inbox Expo in Valencia and talked about email being important in his life. Attendees join […]

ActiveCampaign announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that […]

Armorblox today released its 2022 Email Security Threat Report, which highlights the use of language-based attacks that bypass existing email security controls. The inaugural report uncovers how the continued increase in remote work has made critical business workflows even more vulnerable to new forms of email-based attacks, often resulting in financial fraud or credential theft. The Armorblox […]

Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the launch of the Boulevard Marketing Suite, a collection of tools that help customers streamline and simplify their email marketing strategy. Seamlessly integrated into the Boulevard dashboard, the suite enables self-care professionals to quickly and easily create, execute, track, and maintain email […]

Entrust and Red Sift, provider of the only integrated cloud email security and brand protection platform, today announced an expansion of their strategic partnership to ease enterprise adoption of Brand Indicators for Message Identification (BIMI) standards for email identification and security. Building on the Entrust – Red Sift integration, Entrust is now reselling Red Sift OnDMARC management […]

Vercom announced its acquisition of MailerLite, and its subsidiary products MailerSend and MailerCheck. Today MailerLite operates mainly in the US and Western Europe, which together account for more than 70% of the company’s revenue. MailerLite has over 1.4MM+ users in 180 markets. Over the past 3 years, MailerLite’s average annual revenue grew by 43% each year and reached […]

ActiveCampaign has acquired the Postmark and DMARC Digest service offerings. Both Postmark and DMARC Digests further advance ActiveCampaign’s ability to offer the power of transactional messaging with sales and marketing automation alongside CRM. “Our commitment to our customers has been to help them grow by maximizing customer experience with automation and today, we continue to […]

The global email security market size is expected to increase by USD 2.65 billion between 2021 and 2026. Technavio expects the market to observe a YOY growth of 11.89% in 2022. However, the growth momentum in the market is expected to decelerate at a CAGR of 9.78% during the forecast period. The report provides a detailed analysis of the market […]

dmarcian, Inc. has released an instance of its application in an Australian data center. dmarcian now provides local service, support and data storage to existing and future Australian customers. Recognizing the importance of DMARC in preventing email spoofing, the Australian Cyber Security Centre (ACSC) released guidelines, Strategies to Mitigate Cyber Security Incidents and How to Combat Fake Emails, that […]