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Creating Emails That Convert When crafting an email—whether as a one-off campaign or part of an automated journey—conversion should always be a key objective. But that doesn’t mean simply slapping a big “Buy Now” button at the top. Today’s email marketing success relies on understanding your audience’s mindset and delivering value in a way that […]
Klaviyo recently released its Q3 2022 edition of its Business Trend Recap, which leverages data from Klaviyo’s customers for the latest insights into online shopping habits. “In a retail environment where consumers have endless options, it’s crucial for e-commerce brands and business owners to have the tools they need to not only understand their customer […]
Iterable recently announced three new executive appointments. Bobby Jaffari joins the company as Chief Revenue Officer (CRO), Sejal Patel Daswani joins as Chief People Officer (CPO), and Vasu Kohli is promoted to the role of Chief Information Security Officer (CISO) from within Iterable. The new executive appointments follow a record year of growth for the […]
Pipedrive announced recently the launch of its new beta workflow automation feature in Campaigns by Pipedrive. In May 2020 Pipedrive Acquired Mailigen. “As businesses continue to shift to digital-first interactions with customers, automated solutions stand as key to optimizing marketing and sales strategies. Our new growth-focused automated solutions in Campaigns by Pipedrive enable our customers to organize […]
KnowBe4 recently announced the results of its Q3 2022 top-clicked phishing report. The results include the top email subjects clicked on in phishing tests and reflect the shift from personal to business-related email subjects including internal requests and updates from Human Resources, IT and managers. Phishing emails regularly plague organizations around the globe. New research […]
WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles. “Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the […]
Red Sift today announced that it has acquired global Attack Surface Management (ASM) innovator, Hardenize. The strategic move enables Red Sift to improve its existing security solutions to protect customers’ infrastructure. The integration of Hardenize enables Red Sift to gain a comprehensive view of an organization’s digital footprint, allowing customers to better understand and protect their entire […]
Klaviyo recently announced it has established a new integration with Wix.com to create, manage and grow an online presence, providing Wix users with tools to continue building relationships with their customers. Through this integration, Wix users can seamlessly integrate their Wix store with Klaviyo’s customer platform to power personalized customer communications, ultimately helping brands to grow. […]
Shift Paradigm recently announced the acquisition of Ergo, an email marketing company based in New York City. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers. “Ergo deepens our expertise in the areas of […]
Today at Accelerate, Amazon’s annual seller conference, Amazon introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, […]
Apple has joined the growing list of email technology companies implementing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable email inboxes like Apple Mail to display brand logos beside authenticated email, securely, at scale and in a standardized manner. BIMI provides a secure, uniform framework enabling email inboxes globally to display […]
Klaviyo, recently announced a product partnership with Shopify Inc. Shopify is also making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms. As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with higher-volume sales that offers additional functionality, […]
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