Tag: FAM

GetResponse, marketing automation software, announces its conversion into a Polish joint-stock company. This change enables GetResponse to move forward with implementing an Employee Stock Option Plan (ESOP). In order to share business success with key employees and ensure they are directly impacted during times of accelerated growth, the development of an ESOP model was necessary “Our […]

Area 1 Security recently reported that its growth rate more than doubled in 2021 (268% compared to the previous year), and its partner base grew by 150%. The company ended the year protecting organizations and inboxes — processing over 10 billion email messages annually. The company attributes its momentum to its unique ability to preempt phishing, […]

Audience Serv, an international customer acquisition and lead generation specialist, continues its international expansion with the acquisition of Emailbidding, an email marketing marketplace based in Porto. Emailbidding has been created and developed within Impacting Group, which is a holding for digital businesses. The acquisition brings together over 21 years of experience, worldwide operations, and more […]

HelpSystems announced today the acquisition of PhishLabs. PhishLabs sources intelligence across the internet to find and mitigate digital risks. The team and solutions from PhishLabs will join HelpSystems’ growing cybersecurity portfolio and pair well with HelpSystems’ email security, vulnerability management, and data protection solutions. “Digital transformation has made it critical for security teams to have visibility across the […]

At least in the Australian higher education sector, high email volumes appear to be a direct contributing factor to work stress, impacting employees’ health and well-being. The initial University of South Australia report suggests “digital communication facilitates contact and collaboration between academic staff, students and industry. However, digital communication also encompasses negative and pervasive elements […]

HelpSystems announced today the acquisition of Agari, a recognized leader in enterprise solutions protecting against advanced email threats. Agari has seen notable growth with its Software as a Service (SaaS) offering, which sets the standard for protecting organizations against phishing, business email compromise, and email threats. In light of today’s complex security environment and increased cybercrime, […]

Gmail support for BIMI and growing brand adoption accelerate momentum for strong email authentication standards and Verified Mark Certificates (VMCs) Entrust today announced general availability of its Verified Mark Certificates (VMCs) to support the Brand Indicators for Message Identification (BIMI) standards for strong email sender authentication. This move comes on the heels of Google’s announcement […]

PFSweb, has agreed to sell LiveArea, its global customer experience and commerce agency business unit to Merkle, Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International (Tokyo: 4324). Under the terms of the agreement, Merkle will purchase LiveArea for total consideration of approximately $250 million, with net proceeds […]

Stop the YouTube drain At emailexpert we are always looking for ways for vendors that produce high quality content to extend their reach. We are always looking to provide business professionals a curated selection of the very best content presented in a fresh and improved fashion. How could we help provide an enhanced experience for […]

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing […]

One study found that for every $1 you invest in email marketing, you’ll generate $42 in revenue. That’s an investment worth taking, don’t you think? However, if you want your email marketing campaigns to be effective and convert, you’ll need an amazing copy. Copywriting is a highly appreciated skill in marketing. The difference between content […]

Now that we’ve got rid of the preposterous Privacy Shield, companies all over Europe are looking for EU – or at least EEA – alternatives to their tech stack. Though final words have not yet been spoken, European companies are better safe than sorry for moving their data away from the US. If you’re unfamiliar […]