CM Group Acquires Selligent

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide.

CM Group products, including Campaign Monitor, Sailthru, Emma, Delivra, Vuture, Liveclicker, and now Selligent, have more than 70,000 customers and facilitate more than 180 billion consumer connections annually. With the acquisition of Selligent, CM Group’s annual revenue will exceed $250 million.

Selligent’s strong foundation in Europe and the U.S., along with its customer-centric values and focus on enterprise and mid-market financial services, travel, media, entertainment, and retail verticals complement the broader CM Group business. With the acquisition of Selligent, CM Group now serves businesses across all major global industries and segments, from enterprises to small businesses. CM Group plans to continue to grow through both organic investment and acquisitions that will augment the capabilities of each product platform.

“Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands,” said Wellford Dillard, CEO of CM Group. “Our unique, micro-service based product strategy allows us to increase the speed of innovation in our individual products so we can decrease time to ROI for our customers. For Selligent, we will quickly augment mobile app messaging, analytics, and real-time personalization capabilities through our expertise in these areas, while CM Group brands benefit from Selligent’s AI capabilities.”

Selligent Marketing Cloud was named a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019. The organization will continue to operate as a distinct technology within CM Group, providing consistent value and innovation to its growing customer base, which includes global brands.

“Joining CM Group allows Selligent to accelerate our growth in the European market where we have built a strong foundation and developed deep client and partner relationships,” said Bruno Boussion, SVP of Europe. “The CM Group family of brands will allow us to maintain our DNA of tight client and partner alignment and successfully execute on our ambitions, while keeping the Selligent brand distinct.”

“The HGGC team is very pleased with Selligent’s progress over the past five years, as it grew to become a global leader in omnichannel marketing,” added Rich Lawson, HGGC Chairman, CEO and co-founder. “We are confident that the business will extend its legacy of innovation and continue to deliver world-class solutions as part of CM Group.”

The CM Group entity Campaign Monitor Europe UK LTD will carry out the acquisition of Selligent Marketing Cloud.

Subscribe To Our Newsletter

Get Notified About Our Latest Posts - Updates every Monday

No Spam, Your Email will NOT be Shared

More To Explore

Featured

CM Group to Merge with Cheetah Digital

The Campaign Monitor Group of companies has just announced its merger with Cheetah Digital on Linkedin. “Proud to announce our merger with Cheetah Digital! Cheetah is

Press Releases

Emily Culp Joins Cordial’s Board of Directors

Cordia today announced that visionary retail and omni-channel marketing executive Emily Culp has joined its Board as its first outside director, effective immediately. Following on a string

Do You Want To Collaborate?

drop us a line and we will be in touch