Tag: FAM

Can you believe where we are today? When we marketers were looking at our 2020 predictions, nobody thought we would be locked in our houses like animals yearning to break free.  Who ever would have dreamed we could be spending 8+ hours on video calls being seen by the world? Heck, I can remember playing […]

Many online marketers, who use email marketing as their main source of revenue, wrongly assume that Twitter holds no relevancy for their operations. This is not true and by ignoring Twitter, these email marketers are missing out on a potential goldmine. Email marketing relies on subscribers (ignoring spam marketing which just sends unsolicited emails) and […]

Pepipost a now well established ESP from the Netcore family of companies, is an ESP that has made its name known for its Email Deliverability service, that ensures deliverability of marketing, bulk and transactional emails mainly through an Email API and SMTP service. This is my Pepipost review, an honest look as a first time […]

Introducing the AWeber Landing Page Builder The AWeber Landing Page Builder helps small business owners quickly create visually-stunning landing pages for a variety of uses. CHALFONT, Pa. — (March 09, 2020) — AWeber, a leading provider of powerfully-simple email marketing software for small businesses, today introduced the AWeber Landing Page Builder. Seamlessly integrated with AWeber’s email marketing software, the AWeber Landing Page Builder enables small business owners to quickly create visually-stunning landing pages that drive engagement and get their business online regardless of their existing web presence. Using the same drag-and-drop technology…

CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced today the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based […]

Validity recently announced it has entered into a definitive agreement to acquire Return Path, the market leader in email deliverability. Terms of the transaction were not disclosed, and the acquisition is expected to close in the coming weeks. Tens of thousands of organizations in over 150 countries across the world rely on Validity’s current solutions – […]

CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to […]

Validity, a global leader in data quality and compliance, announced today that it has completed another acquisition, adding BriteVerify – a market leading email verification network – to its data integrity platform. Since 2009, BriteVerify has helped thousands of world-class brands including Oracle, MailChimp, ReturnPath, Marketo and Salesforce verify over 500 million email addresses each month which […]

Endurance International Group Holdings, Inc. have announced an offer to acquire Constant Contact in a deal that values Constant Contact at over a Billion dollars ahead of November 5, when ConstantContact will announce quarterly earnings for 2015Q3. Under the terms of the agreement, shareholders of Constant Contact will receive $32.00 in cash for each share […]

Lyris recently announced that it has entered into a definitive agreement under which Aurea, a technology solutions provider that enables companies to deliver transformative customer experiences, will acquire Lyris. Under the terms of the agreement, each share of outstanding common stock of Lyris will be exchanged for $.89, payable in cash, and each outstanding share […]

Intel Security resently released the findings of their phishing quiz which tested consumer knowledge of, and ability to detect, phishing emails. The quiz presented 10 emails compiled by Intel Security and asked respondents to identify which of the emails were phishing attempts designed to steal personal information and which were legitimate. Of the approximately 19,000 […]

Campaign Monitor recently announced the acquisition of GetFeedback.  GetFeedback’s pioneering online survey technology allows anyone at any organization to collect customer feedback by creating engaging, branded, mobile-ready surveys.  The acquisition will accelerate Campaign Monitor’s growth in the $5B market for email marketing and online survey software. “We couldn’t be more excited to bring GetFeedback into the Campaign Monitor […]