Tag: Email Marketing
iPost has announced eValuate, a free assessment of two critical email marketing components: subscribers and creative.With eValuate, iPost experts with an average of 15 years of industry experience conduct both a subscriber analysis and a creative review. The Subscriber Analysis analyzes up to 1,000,000 email contacts to determine the health of that database. The iPost […]
Email Newsletters Have More Potential Than You Think Last week, someone sent me a link from an article in The Guardian. After reading it, I noticed another title that caught my attention. So, of course I clicked on it. But, instead of taking me to the article, a pop-up appeared asking me to register for […]
ActiveCampaign surpasses US $165 million annual recurring revenue (ARR) and announces US $240 million in a Series C financing round to further enhance its position in the CXA category and improve the customer experience of more companies around the globe. The round, which brought total financing raised to date to US $360 million, was led […]
ConvertKit announced the acquisition of FanBridge, an email marketing platform serving musicians since 2006. The combined platform will help musicians and other creators grow an audience of dedicated fans, build a direct relationship with those fans through email, and sell digital products and services to earn an income. With this acquisition, ConvertKit is doubling down […]
Over a thousand email specialists and digital marketing professionals from around the world will come together virtually in just under two weeks at the Netcore Inbox Expo, beginning 21 March. A multi day, multi track event attracting engineers and marketing experts alike in the email space with delegates from student to CEO. The four-day event […]
Omnisend, the email and SMS marketing automation platform built for ecommerce businesses, has released its year-end report for DTC brands titled 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021. Omnisend’s report found that opt-in channels are a must for ecommerce brands — conversion rates for email, SMS, and push messages all increased […]
SparkPost recently announced it has secured $180 million from LLR Partners, NewSpring Capital and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B enterprises have turned to SparkPost to power their […]
A Wrapup of 2020 Email Marketing Trends & 2021 Email Marketing Predictions. The usual flurry of the year-ahead type crystal ball predictions did not come to pass as we saw 2020 draw to a close, with more of a fizzle than a bang on the most part for many. Perhaps predictably the posts are a […]
Validity, the most trusted leader in email deliverability, today announced its partnership with global email community, Emailexpert, to help businesses increase their return on email marketing programmes at Emailexpert’s 2020 Deliverability Summit, running on the 10th December. The virtual-only event brings together experts from across the email marketing community to share insights and knowledge on […]
Email Industries is proud to announce it has received a $50,000 Acceleration Grant from SCRA’s entrepreneurial program, SC Launch. On a mission to be the worldwide leader in email deliverability, Email industries has created tools that help marketing technology providers, agencies, and brands deliver more value to more inboxes with less risk. Since 2012, BlackBox, an email marketing […]
Warming up your IP/domain before sending an email. Think of it as the stretching exercises performed right before you begin working out. If you workout with a warmup, the chance of injuring your muscles is much higher. And the same is the case with emails. Running a full-fledged email campaign on an IP/domain that hasn’t […]
Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and […]