Tag: Email Marketing

As ecommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales. Omnisend‘s research discloses that the average conversion rate for web push messages—which appear when a browser is open on any type of device—is 35.7%. […]

Klaviyo recently announced several recent award wins for its technology and business achievements. This announcement comes on the heels of the company being ranked #15 on the Forbes Cloud 100 list for its leadership, culture and growth. Recent honors include: The Business Intelligence Group named Klaviyo Organization of the Year in the 2021 Sales and Marketing Technology […]

Dynamic Yield, the Experience Optimization platform, recently announced the launch of “Experience Email” – a unified personalization solution allowing marketers to create fully individualized emails that maximize customer loyalty and revenue using AI and predictive algorithms. The solution, which is platform-agnostic, can be seamlessly integrated with any email service provider, marketing automation tool, or CRM […]

A market research reports business based out of India, Fortune Business International has analysed the email marketing software sector and judged it will be seeing significant growth over the next 5 years. According to their analysis the global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a Compound […]

It appears there is new marketplace open to email designers and template developers looking to monetise their creative efforts is being planned by the team at CloudHQ, which provides a range of Gmail productivity tools. cloudHQ presents itself as an email management company and is based out of San Francisco, California and has announced a feature […]

After our extremely successful in person micro-conference, held on the 2nd and 3rd of June 2021, the “emailexpert Miami Live!” announced it had sold out we saw more of the industry announcing their events in North America. Mailcon had a large Inaugural MailCon Meetup New York on the 18th of July. Litmus has also announced […]

We have a 1st place winner! Dinara Prudovskaya from Moscow is the winner of our Mars Martian Landing competition. We want to thank all the entrants and the judges for their time and effort. There were several runners up and the creativity shown has blown us away. Take a look through each of the winning […]

A sponsor of Inbox Expo 2020, SendLane has secured $20mn in investment in its official Series A investment round. The business led by Jimmy Kim (an Inbox Expo 2021 speaker) has already seen $3mn in seed investment since the company was officially founded, as shared in an article TechCrunch. Announced on their blog. Jimmy said […]

Creating Emails that make conversions When you are creating an email to send either as a standalone newsletter or as part of an automation series, conversion should always be at the top of your mind. That does not mean to say that creating an email with a big “Buy Now” button is that way to […]

SparkPost today announced it has launched Inbox Tracker on Salesforce AppExchange, offering deliverability analytics to users, enabling them to monitor and optimize their email marketing programs in real time to get more emails to the inbox. A fully-integrated version of Inbox Tracker is now available to users via AppExchange, providing the ability to take action using […]

iPost, an enterprise email marketing and automation provider is honored to announce that it has become an Elite Member of the International Franchise Professionals Group (IFPG), the world’s largest & most respected franchise consultant organization. “iPost’s commitment to the franchise community made IFPG the ideal association to partner with,” says Skip O’Neill, iPost VP. “Helping […]

Pathwire today announced that it has acquired Email on Acid as part of its mission to become the most comprehensive email service provider (ESP) on the market. With the acquisition of Email on Acid, Pathwire now controls the entire email lifecycle from pre-deployment through delivery. “One of the biggest challenges in email marketing is knowing […]