Tag: Email Marketing

Email marketing templates that convert The holy grail of email marketing is the high converting email template. It would be wonderful if there were one template that converted every time. Still, there are an infinite array of variables that will pertain to your industry, customer, location and product or service that will impact the rates […]

stensul announced it has raised $16 million in Series B funding, led by USVP, with participation from Capital One Ventures, Peak State Ventures, as well as existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital. The funding round also included a number of executives from leading enterprise software firms including Okta […]

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months. CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing […]

How to ensure your email marketing campaigns to lead to conversion. As an email marketing consultant, businesses regularly ask me how to create emails that lead to real sales or leads for a business. Email marketing is all about relationship; building a relationship with your customers so that they learn to trust you and look […]

Recently, the effectiveness of email marketing has been widely questioned. Social media and instant messengers are becoming more convenient, accessible, and effective ways of communicating with customers. However, email marketing still has its place. What is more, email campaigns and strategies can be effective if, firstly, you manage to make them engaging for your subscribers, […]

How to find the best email marketing platform to integrate with your Squarespace website Email Marketing is an essential part of any growing business, and there are specific considerations when you are planning to integrate a Squarespace website with an email marketing platform. Finding the right email marketing software involves taking a closer look at […]

Email marketing needs thorough preparation. Sending emails right and left will only help you reach the spam folder, not the inbox. Too often it seem these day emails only raise the wrong kind of questions: Who is this? Why are they writing to me? Did I subscribe? To avoid this, you as a professional need […]

One study found that for every $1 you invest in email marketing, you’ll generate $42 in revenue. That’s an investment worth taking, don’t you think? However, if you want your email marketing campaigns to be effective and convert, you’ll need an amazing copy. Copywriting is a highly appreciated skill in marketing. The difference between content […]

SellUP is excited to announce that they are fully rebranding as Alchemy Worx, effective from August 6, 2020. This completes the final step in the 2017 acquisition of London-based CRM agency, Alchemy Worx, and unites two email industry leaders, SellUP CEO Allan Levy, and Alchemy Worx founder, Dela Quist, with a combined 20+ years of experience. Since the acquisition in 2017, Alchemy […]

Now that we’ve got rid of the preposterous Privacy Shield, companies all over Europe are looking for EU – or at least EEA – alternatives to their tech stack. Though final words have not yet been spoken, European companies are better safe than sorry for moving their data away from the US. If you’re unfamiliar […]

How to choose the right email marketing software for your Wix E-Commerce business When selecting the best email marketing platform for your Wix E-Commerce website, it is essential to look closely at what you want the platform to do. Wix is an easy to use website content management system (CMS); it is especially popular with […]

What to look for in an email marketing software for your WordPress Woo-Commerce site Choosing the best email marketing platform for WooCommerce is not as simple as picking the most popular available extension. A reliable email marketing platform is a vital part of any e-commerce business, and the decision is not one to be taken […]