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Creating Emails That Convert When crafting an email—whether as a one-off campaign or part of an automated journey—conversion should always be a key objective. But that doesn’t mean simply slapping a big “Buy Now” button at the top. Today’s email marketing success relies on understanding your audience’s mindset and delivering value in a way that […]
WebFX recently announced the acquisition of Nutshell, a CRM and email marketing platform that helps the SMB operating in the B2B space with a focus on sales and marketing cycles. “Our mission is to drive meaningful revenue growth for our customers and adding in a world-class CRM to our capabilities is a huge complement to the […]
Shift Paradigm recently announced the acquisition of Ergo, an email marketing company based in New York City. Through this deepening of email and customer journey experience, Shift Paradigm will pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers. “Ergo deepens our expertise in the areas of […]
Today at Accelerate, Amazon’s annual seller conference, Amazon introduced three new audience types within the Amazon Customer Engagement tool to help sellers increase their email marketing reach at no cost. For the first time, sellers can now expand beyond brand followers when sending free marketing emails to reach their most loyal customers, such as repeat customers, […]
Paubox recently announced an enhanced version of its HIPAA compliant email marketing solution for healthcare providers. Called Paubox Marketing, the solution ensures that protected health information (PHI) contained in contact data is stored and transmitted securely, enabling healthcare providers to easily send personalized marketing emails that are HIPAA compliant. The new version will feature an […]
GR0, recently announced the acquisition of QuaGrowth, an Email Marketing agency dedicated to helping eCommerce brands grow and scale. QuaGrowth will initially keep its brand identity intact but will formally operate GR0’s Email/SMS marketing service offering to new and existing customers. QuaGrowth CEO Jason Boehle will take on the new title of Director, Email & SMS Marketing, and […]
Litmus recently announces new capabilities to help boost personalization and increase efficiencies in workflow and creation. With Litmus’ new Integrations Marketplace, users can easily explore integrations with email providers, code editors and other productivity tools to optimize efficiency across the entire email workflow. Email marketers can activate integrations in one centralized location which results in […]
The Email Marketing Conference with an anticipated attendance of more than 200, Inbox Expo has become an industry reference among the top international events for the email marketing industry. In 2021 Apple co-Founder Steve Wozniak stating that he was happy to endorse Inbox Expo in Valencia and talked about email being important in his life. Attendees join […]
UpCity has announced the results of a survey that reviews perspectives from both small business owners and email marketing experts to provide insight on how their email campaign initiatives have shifted for a post-COVID world. The 2022 Email Marketing Study gathers data from more than 600 business owners and email marketing professionals throughout the United States and […]
Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the launch of the Boulevard Marketing Suite, a collection of tools that help customers streamline and simplify their email marketing strategy. Seamlessly integrated into the Boulevard dashboard, the suite enables self-care professionals to quickly and easily create, execute, track, and maintain email […]
Vercom announced its acquisition of MailerLite, and its subsidiary products MailerSend and MailerCheck. Today MailerLite operates mainly in the US and Western Europe, which together account for more than 70% of the company’s revenue. MailerLite has over 1.4MM+ users in 180 markets. Over the past 3 years, MailerLite’s average annual revenue grew by 43% each year and reached […]
Today Validity, the leading provider of data quality and email marketing success solutions, announced it has acquired MailCharts, a platform that powers data-driven campaign planning for ecommerce marketing teams. The addition of MailCharts to the Validity product portfolio empowers email marketers to launch more creative and further optimized campaigns that immediately impact a brand’s revenue, and it […]
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