Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the launch of the Boulevard Marketing Suite, a collection of tools that help customers streamline and simplify their email marketing strategy. Seamlessly integrated into the Boulevard dashboard, the suite enables self-care professionals to quickly and easily create, execute, track, and maintain email marketing campaigns that are both targeted and customizable.
Unlike competing email marketing solutions that rely on traditional usage-based pricing, the Boulevard Marketing Suite leverages a pay-for-performance model for automated campaigns through which customers only pay for appointments booked. This performance-based approach ensures customers enjoy an ROI-positive outcome every time they execute an automated campaign.
“In today’s digital age, targeted email marketing is essential to engaging with and retaining clients long after their first appointment,” said Shanalie Wijesinghe, director of education, Boulevard. “Historically, executing an email campaign has not only required expertise in marketing automation, but also significant time and resources – two things most self-care professionals don’t have in abundance. The Boulevard Marketing Suite alleviates that challenge and takes the stress and guesswork out of email marketing with beautifully branded and personalized campaigns that require little in the way of time, effort, or expertise.”