Vercom announced its acquisition of MailerLite, and its subsidiary products MailerSend and MailerCheck. Today MailerLite operates mainly in the US and Western Europe, which together account for more than 70% of the company’s revenue. MailerLite has over 1.4MM+ users in 180 markets. Over the past 3 years, MailerLite’s average annual revenue grew by 43% each year and reached annual recurring revenue of around $16 million. MailerLite is an entirely remote company that employs around 100 people working remotely in over 30 international locations.
“The acquisition of MailerLite opens up entirely new growth opportunities ahead of us. That means not only a jump increase in the scale of operations, but also a strong entry onto a fourteen times larger, global market. This also will ensure us the potential for further dynamic organic growth in the years ahead. With impetus we are joining the global CPaaS players, such as Twilio and Sinch. This is a milestone in the development of the company” – Krzysztof Szyszka, CEO of Vercom
“Today, people expect a seamless brand experience across all channels, and MailerLite is dedicated to helping businesses unify their marketing communications. We are excited to tap into Vercom’s expertise in omnichannel communication which will allow MailerLite to offer customers more exciting features like SMS and Push notification capabilities that integrate with email marketing.” – Ignas Rubežius, CEO of MailerLite