Tag: Email Marketing

Campaign Monitor recently announced the release of its annual Benchmarks Report to provide marketers with insights about average performance metrics. The 2022 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group customers, finding that the highest open rates were in the education, non-profit and real estate industries, while the top click-to-open […]

Audience Serv, an international customer acquisition and lead generation specialist, continues its international expansion with the acquisition of Emailbidding, an email marketing marketplace based in Porto. Emailbidding has been created and developed within Impacting Group, which is a holding for digital businesses. The acquisition brings together over 21 years of experience, worldwide operations, and more […]

Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio. “Delivra offers in-depth knowledge in supporting digital entrepreneurs and SMBs with the delivery of marketing content through automated and personalized emails. Through […]

Inbox Suite, an innovative AI-powered email marketing platform, is launching in December 2021. The platform allows modern marketing teams to create stronger customer engagement, implement data-driven strategies, and increase revenues in their email marketing programs using machine learning algorithms. Inbox Suite is developed by the iAge Technologies team, which has more than 15 years of […]

Litmus recently announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic’s dynamic content automation and AI-driven product recommendations. “Customers are basing purchase decisions on brands that can provide them with a connected, customized experience whenever they want, wherever they want. With […]

The Campaign Monitor Group of companies has just announced its merger with Cheetah Digital on Linkedin. “Proud to announce our merger with Cheetah Digital! Cheetah is a leading pioneer in digital marketing technology, offering end-to-end data, marketing, and loyalty solutions. Together, we will be expanding our capabilities to serve our clients even better… and to shape […]

Vision6, australian owned and operated email and SMS marketing software company, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

Litmus recently announced its integration with Adobe Journey Optimizer. The Adobe Experience Cloud application, built natively on Adobe Experience Platform, is a B2C-focused omnichannel marketing tool for orchestrating and delivering personalized, connected customer experiences. According to Litmus’ report, 2020 State of Email, Fall Edition, 60% of companies have four or more people involved in email […]

Campaign Monitor announced the launch of Email Academy, online email training to help anyone using an email marketing platform take their strategy to the next level. Email Academy was created to help email marketers, small business owners and newsletter publishers “think outside the inbox” with easy-to-follow, on-demand courses and tutorials to follow at any pace, with […]

Efficy recently announces the acquisition of Nordic data-driven marketing SaaS company APSIS from Norvestor, a Norwegian private equity firm. With this, Efficy expands its Nordic presence and marches on towards its ambition to reach a 5% market share of the European CRM market by 2024. APSIS serves close to 3000 customers globally, and with the […]

Digital Summit Detroit 2021 will be held on Wednesday, Sept. 15, 2021 – Thursday, Sept. 16, 2021 at TCF Center in Detroit, MI. The two-day, in-person conference will feature a line-up of industry thought leaders and visionaries from Instagram, YouTube, Microsoft, IBM, SiriusXM, Royal Caribbean — in addition to local and regional companies and marketing […]

The owner of QuickBooks has announced they are acquiring Mailchimp for a deal worth US $12 billion. Intuit (Nasdaq: INTU), the global technology platform that makes TurboTax, QuickBooks, Mint, and Credit Karma, today announced that it has agreed to acquire Mailchimp. The planned acquisition of Mailchimp for approximately $12 billion in cash and stock. Their press release stated: Together, […]