BlueHornet recently announced that it was acquired by Marlin Equity Partners. The acquisition will enable BlueHornet to accelerate investment in its products and services to enhance value creation for customers. Through its multi-tenant technology platform and full service customer support, BlueHornet empowers marketing teams in any size organization to create and launch sophisticated, data-driven email marketing campaigns, optimize outreach and delivery performance and maximize marketing ROI. The company serves a global client base of enterprise, SMB and reseller customers across a variety of industries, including retail, technology, media and publishing, gaming, electronics and hospitality.
Michael Biwer, BlueHornet’s CEO, stated, “With Marlin, we have gained a strategic partner who shares our vision and excitement for the substantial market opportunity that exists within the email marketing industry. As an independent company, we are now well-positioned to execute on our growth plan with greater speed, focus and innovation and to accelerate and improve the value proposition we bring to our customers and partners.”
Marlin Equity Partners is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthen a company’s outlook and enhance value.
“BlueHornet’s email marketing platform has a proven track record of successfully helping businesses drive ROI and increase the lifetime value of their customers,” stated Jonah Sulak, a partner at Marlin. “BlueHornet represents an outstanding platform for growth and we look forward to supporting the management team and providing the financial and operational resources to help the business succeed as a standalone company.”