Tag: BlueHornet

BlueHornet recently announced that it was acquired by Marlin Equity Partners. The acquisition will enable BlueHornet to accelerate investment in its products and services to enhance value creation for customers. Through its multi-tenant technology platform and full service customer support, BlueHornet empowers marketing teams in any size organization to create and launch sophisticated, data-driven email marketing campaigns, […]

BlueHornet Networks recently released its 2014 Consumer Views of Email Marketing report. The results highlight important findings about consumer behavior and sentiment toward email marketing as well as consumer interactions with brands, and their use of social media and text messaging. The survey includes response data from a national panel of more than 1,000 consumers between the ages of […]

If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different.  You will also be aware of the ground being […]

Usually, before a couple marries, they engage in hundreds of intimate, layered conversations, in an effort to establish realistic expectations and build a foundation for a successful marriage.  The same principle can and should apply in the context of a business partnership.  As with any partner, in business or otherwise, at the outset of each […]