Category: Metrics & Reporting
Cyber criminals stole more than $28 billion through email fraud from 2016-2020, according to FBI; new Chubb paper urges companies to reevaluate their business procedures and invest in updated technology defenses to help reduce exposures Chubb has released a new whitepaper, co-authored with Gordon Rees Scully Mansukhani LLP and PaymentWorks, that explores the common types […]
Paubox, recently announced a new feature to the Paubox Email Suite, Zero Trust Email. Zero Trust Email was developed to help healthcare organizations protect their sensitive data and protected health information (PHI) from cybersecurity attackers. As more than 93% of healthcare organizations report falling victim to at least one security breach in the last three years, a solution to […]
HelpSystems recently announced the acquisition of Agari. Agari has seen notable growth with its Software as a Service (SaaS) offering, which sets the standard for protecting organizations against phishing, business email compromise, and email threats. In light of today’s complex security environment and increased cybercrime, this is a key capability for organizations in all industries, which […]
Omnisend, the email and SMS marketing automation platform built for ecommerce businesses, has released its year-end report for DTC brands titled 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021. Omnisend’s report found that opt-in channels are a must for ecommerce brands — conversion rates for email, SMS, and push messages all increased […]
Litmus today announces new capabilities to further enable effective collaboration among marketers without additional resources or marketing technology. Updates include enhanced integrations with Salesforce Pardot and email intelligence leader, SparkPost, allowing users even more seamless workflows for pre-send testing wherever they build emails. Simultaneously, email marketers increase speed and efficiency with Litmus Builder upgrades allowing […]
SparkPost recently announced it has secured $180 million from LLR Partners, NewSpring Capital and PNC Bank to invest in the next era of growth of its market-leading email technology. With the major shift to embrace and deploy digital marketing solutions in 2020 and beyond, B2C and B2B enterprises have turned to SparkPost to power their […]
SparkPost Marketing Leader & Email Practitioner Surveys Reveal 72% of People Feel Overworked SparkPost, recently released its annual Email Benchmark Report, titled Email In 2021 – The Trends, Behaviors, and Benchmarks Shaping Email In 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of COVID-19, and […]
Maropost has recently announced it appointed long standing friend to emailexpert, Dennis Dayman as Chief Privacy Officer (CPO). Dennis is a well known figure in the email and security industry and brings formidable experience to the role. Maropost has recently announced it appointed long standing friend to emailexpert, Dennis Dayman as Chief Privacy Officer (CPO). With matters […]
A Wrapup of 2020 Email Marketing Trends & 2021 Email Marketing Predictions. The usual flurry of the year-ahead type crystal ball predictions did not come to pass as we saw 2020 draw to a close, with more of a fizzle than a bang on the most part for many. Perhaps predictably the posts are a […]
A look back at the year that was So, what an exciting year it’s been. I’m sure most of us wonder if we can open our eyes again and get off this awful rollercoaster that was 2020. I started 2020 like this! When in reality, there were plenty of fireworks, but not the kind we […]
Warming up your IP/domain before sending an email. Think of it as the stretching exercises performed right before you begin working out. If you workout with a warmup, the chance of injuring your muscles is much higher. And the same is the case with emails. Running a full-fledged email campaign on an IP/domain that hasn’t […]
Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with an even greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. COVID-19 and […]