Category: Metrics & Reporting

dotdigital Group plc is pleased to provide the following trading update for the year ended 30 June 2021 (FY21), ahead of the publication of its full year results in November. The trading performance in this statement is based on unaudited management accounts. Highlights ·       Revenue from operations grew by c.23% to £58.1m (2020: £47.4m) o  Recurring revenue as a percentage […]

As has been reported by emailexpert across numerous previous posts those ready to service a global footprint and working in the email space have found the global situation in respect of the pandemic has not slowed down their growth, in fact some have seen incredible growth. According to recent reports Mapp continues to post record […]

A market research reports business based out of India, Fortune Business International has analysed the email marketing software sector and judged it will be seeing significant growth over the next 5 years. According to their analysis the global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a Compound […]

Spear Phishing: Top Threats and Trends Highlights:  An average organization is targeted by over 700 social engineering attacks each year. 77% of BEC attacks target employees outside of financial and executive roles.  43% of phishing attacks impersonate Microsoft. Barracuda, today released key findings about the way spear phishing attacks are evolving and who cybercriminals are targeting with […]

EasyDMARC announces major platform upgrades allowing instant XML reporting and AI-based anomaly detection alerts.  Through its shift to leading cloud-based services, combined with the introduction of AI algorithms, EasyDMARC maintains its dominance in DMARC Monitoring and Alerting services. DMARC reports are localized based on the customer’s location, then consumed and presented visually in near real-time […]

At least in the Australian higher education sector, high email volumes appear to be a direct contributing factor to work stress, impacting employees’ health and well-being. The initial University of South Australia report suggests “digital communication facilitates contact and collaboration between academic staff, students and industry. However, digital communication also encompasses negative and pervasive elements […]

Netcore Cloud, a customer engagement platform that helps B2C brands create personalised digital experiences across multiple channels including email, has just announced its entrance into the North American market. The company’s North American offices are in New York and Toronto, Ontario, Canada. “We deliver a highly robust platform designed to help marketers listen, analyze, and […]

HelpSystems announced today the acquisition of Agari, a recognized leader in enterprise solutions protecting against advanced email threats. Agari has seen notable growth with its Software as a Service (SaaS) offering, which sets the standard for protecting organizations against phishing, business email compromise, and email threats. In light of today’s complex security environment and increased cybercrime, […]

The AuthIndicators Working Group — developers of Brand Indicators for Message Identification — announced an exciting development from Google. Their Gmail product is now supporting BIMI, bringing years of efforts and collaboration to fruition. Companies like Verizon Media, which owns Yahoo Mail, have seen an increase in engagement by an average of 10% when inboxes display logos next […]

SparkPost today announced it has launched Inbox Tracker on Salesforce AppExchange, offering deliverability analytics to users, enabling them to monitor and optimize their email marketing programs in real time to get more emails to the inbox. A fully-integrated version of Inbox Tracker is now available to users via AppExchange, providing the ability to take action using […]

Gmail support for BIMI and growing brand adoption accelerate momentum for strong email authentication standards and Verified Mark Certificates (VMCs) Entrust today announced general availability of its Verified Mark Certificates (VMCs) to support the Brand Indicators for Message Identification (BIMI) standards for strong email sender authentication. This move comes on the heels of Google’s announcement […]

Epsilon recently announced that it is expanding its industry-leading messaging capabilities with the launch of Epsilon PeopleCloud (EPC) Messaging Essentials, a new quick-to-market and scalable solution for email and cross-channel marketers at mid-market companies, without the need for a long-term contract. EPC Messaging Essentials leverages the power of Epsilon’s enterprise-level solution, EPC Messaging, to help marketers […]