Category: Metrics & Reporting
Zero-trust sender identity company now has more DMARC clients under management, more clients at enforcement, and is the fastest-growing DMARC vendor according to their study of publicly available DNS records. Valimail, a provider of zero-trust, identity-based anti-phishing solutions, announced that as of June 1 it now manages DMARC for more organizations — with more domains [...]
New report looks at how scammers are getting access to email accounts, how they're using compromised accounts, and how businesses can protect against these attacks Highlights: Attackers have created a specialized economy using brand impersonation, social engineering, and spear phishing to hijack email accounts and monetize them. In more than one-third of compromised accounts, attackers [...]
Impersonations have become pervasive, and are by far the most prevalent type of email-based attack ending up in business's inboxes. This is according to the third annual Email Security Challenges, Trends and Benchmarks survey report, released today by GreatHorn. Emphasizing the trend, nearly half of respondents (48.7%) reported seeing impersonations of people such as colleagues, [...]
LAKE FOREST, CA, Feb. 20, 2020 /PRNewswire/ - Digital agency and tech powerhouse, Arctic Leaf, is pleased to announce that it has expanded its robust offering in UX design, custom app development, and conversion rate optimization (CRO) to include expert email marketing services. With over 20% of revenue attributed to email for the average ecommerce [...]
SparkPost recently released an infographic highlighting the results of their 2020 Retail Consumer Insights. The survey results were co-developed with a leading global survey software company SurveyMonkey. The survey captures how retail consumers feel about marketing communications from their favorite retail brands – what marketing activity promotes consumer engagement and digital purchases, and what brands are […]
According to reports from ReportLinker.com despite the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period civering the years 2020 through 2027. This is driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing is forecast to grow at […]
Facebook has not had that much success with email traditionally. They had previously offered users a facebook email address, and then that service was withdrawn. Meg Coffey discovered they have (re) entered the space, but now looking to work on the sender-side of the email equation. Send marketing emails from your page? What new sorcery […]
Sign up for this exclusive webinar on Thursday January 28th, containing the latest industry stats and recommendations to ensure you’re making the most of this channel. GetResponse surveyed 1831 marketers on the effectiveness of email marketing campaigns and analyzed 704,090,593 emails. “The State of Email Marketing 2015 by Industry” is the largest global marketing research project in history. GetResponse, […]
A look at our experimental, sociocracy-based, self-funding, remote-first structure Out of necessity, dmarcian operates with an experimental structure. As a mission-focused company, our structure is a direct reflection of our mission: to fold DMARC into the Internet. Building a business around a free piece of technology that lies at the intersection of Internet domains and email has forced us to rethink how companies can be structured to succeed where traditional structures fail. The sweet spot for traditional companies is to create and sell products into markets. If there is already an…
DALLAS — July 15, 2019 — Epsilon®, a global leader in interaction management, today announced that it was named a Leader in the July 2019 report “The Forrester Wave™: Loyalty Service Providers, Q3 2019” by Forrester Research, Inc. This recognition is in addition to being named a Leader in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 for its Agility Loyalty® solution. Only Epsilon is a leader in both evaluations.
The stats are based on a survey of hundreds of senior digital marketing decision-makers at consumer-facing SMB companies in the US and Canada. Chicago and Toronto (MarTech Advisor): While the news is filled with e-commerce and retail concerns over how Read More › The post Survey Reports 60% of Marketers Ignore Consumer Expectations; Still Rely on Single-Channel Customer Engagement appeared first on Maropost.
Leading the cybersecurity industry in being the best in the world and the best for the world dmarcian is proud to announce that it has earned B Corporation® certification from B Lab®, a nonprofit organization that serves a global movement of people using business as a force for good. “It’s one thing to be part of a successful company,” says Shannon Draegen, dmarcian Chief Operating Officer, “but when we use that success for the greater good—to connect to each other, to the community around us, and to the larger environment—it elevates…