Category: Metrics & Reporting

How to ensure your email marketing campaigns to lead to conversion. As an email marketing consultant, businesses regularly ask me how to create emails that lead to real sales or leads for a business. Email marketing is all about relationship; building a relationship with your customers so that they learn to trust you and look […]

 Act-On Software today announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in […]

One study found that for every $1 you invest in email marketing, you’ll generate $42 in revenue. That’s an investment worth taking, don’t you think? However, if you want your email marketing campaigns to be effective and convert, you’ll need an amazing copy. Copywriting is a highly appreciated skill in marketing. The difference between content […]

What to look for in an email marketing software for your WordPress Woo-Commerce site Choosing the best email marketing platform for WooCommerce is not as simple as picking the most popular available extension. A reliable email marketing platform is a vital part of any e-commerce business, and the decision is not one to be taken […]

How to find the best email marketing platform to help you grow Shopify store Email Marketing is an integral part of any business but particularly e-commerce businesses. It can be confusing when you are deciding which email marketing platform to use, especially if your e-commerce website is a Shopify site. The Shopify app store has […]

Movable Ink, a leading software company powering creative personalization for the world’s largest brands, today announced it has raised $30 million in a Series C funding round with capital from Contour Venture Partners, Intel Capital and Silver Lake Waterman. Movable Ink has raised $39 million in funding to date. Since its founding in 2010, Movable [...]

Transactional Email Software Market Size 2020 Explosive Factors of Revenue by Manufacturing Size, Share, Future Trends, Opportunities, Industry Expansion Strategies and Global Analysis by Forecast to 2025 Global “Transactional Email Software Market” Research Report 2020-2025 is a historical overview and in-depth study on the current and future market of the Transactional Email Software industry. The [...]

Validity, a trusted leader in email deliverability, announced the worldwide availability of Everest, an all-new platform for email optimization, analytics, and delivery. The new platform takes advantage of the capabilities of 250ok, Return Path, and BriteVerify, which Validity acquired in the past two years, while adding several critical new features not found in any other [...]

Amid the COVID-19 crisis and the looming economic recession, the Email Marketing market worldwide will grow by a projected US$10.5 Billion, during the analysis period, driven by a revised compounded annual growth rate (CAGR) of 13.3%. Email Marketing, one of the segments analyzed and sized in this study, is forecast to grow at over 13.3% […]

The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute's semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment [...]

ResearchAndMarkets.com published a new article on the cypersecurity industry - "Emotet Returns After 5 Month Absence" Emotet, one of the world's most destructive cybercrime operations has returned from a five month absence. On 17th July, it was reported that the Emotet botnet sent approximately 250,000 spam messages mostly to users based in the United Kingdom [...]

CISO organizations face unrelenting fraudsters: maximum wire transfer ploy equaled US$1.6M at end of Q2 2020, up nearly 134% from Q4 2019 FOSTER CITY, Calif. and LONDON, Aug. 5, 2020 /PRNewswire/ -- Agari, the market share leader in phishing defense solutions for the enterprise, announced today insights from its latest H2 2020 Email Fraud and Identity [...]