Entrust Expands BIMI Partnership with Red Sift

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Entrust and Red Sift, provider of the only integrated cloud email security and brand protection platform, today announced an expansion of their strategic partnership to ease enterprise adoption of Brand Indicators for Message Identification (BIMI) standards for email identification and security. Building on the Entrust – Red Sift integration, Entrust is now reselling Red Sift OnDMARC management service to its customers.

“Entrust has seen a tremendous rise in demand for its VMC offering over the past year. This is due to the combination of both DMARC and VMCs, which provide email security and an organization’s registered trademark inserted directly into a premium location, the avatar slot, within a customer’s email. This is a powerful tool for brands looking to be noticed in crowded inboxes,” said Chris Bailey, vice president of Trust Services at Entrust. “Entrust and Red Sift have enjoyed a successful strategic partnership over the past year that drives tremendous value for our joint customers. With our enhanced partnership we are creating even more value by enabling organizations to manage their logo and obtain VMCs from Entrust directly through Red Sift’s OnDMARC which helps makes it even easier for brands to ensure a safe, immersive experience for recipients of their outbound email.”

The partnership supports the growing wave of DMARC and BIMI adoption taking place globally. According to BIMIradar, from December 2020 to 2021, DMARC adoption increased 57%, to cover almost 1.27 million additional domains. In conjunction with this adoption in domain protection, BIMI record growth has been accelerating — there are now over 12,000 domains that have a BIMI record, representing an increase of 88% since October 2021.

“This meaningful expansion of the Entrust – Red Sift strategic partnership reinforces how we are the leading combined force in driving BIMI adoption,” said Chuck Swenberg, VP Strategy at Red Sift. “We’re grateful for the confidence from Entrust to sell OnDMARC to its enterprise-level customers, as it proves the success of the investment we’ve made together to offer an easy, full-service experience. As the only DMARC solution in the marketplace with an integrated BIMI offering with the leading VMC provider, we look forward to continued success.”

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