ActiveCampaign announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that […]
UpCity has announced the results of a survey that reviews perspectives from both small business owners and email marketing experts to provide insight on how their email campaign initiatives have shifted for a post-COVID world. The 2022 Email Marketing Study gathers data from more than 600 business owners and email marketing professionals throughout the United States and […]
Armorblox today released its 2022 Email Security Threat Report, which highlights the use of language-based attacks that bypass existing email security controls. The inaugural report uncovers how the continued increase in remote work has made critical business workflows even more vulnerable to new forms of email-based attacks, often resulting in financial fraud or credential theft. The Armorblox […]
Boulevard, provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the launch of the Boulevard Marketing Suite, a collection of tools that help customers streamline and simplify their email marketing strategy. Seamlessly integrated into the Boulevard dashboard, the suite enables self-care professionals to quickly and easily create, execute, track, and maintain email […]
Entrust and Red Sift, provider of the only integrated cloud email security and brand protection platform, today announced an expansion of their strategic partnership to ease enterprise adoption of Brand Indicators for Message Identification (BIMI) standards for email identification and security. Building on the Entrust – Red Sift integration, Entrust is now reselling Red Sift OnDMARC management […]
TowerData and FreshAddress, which recently merged, today announced their rebranding as AtData, The Email Address Experts®. The AtData brand represents the culmination of over 20 years of combined expertise in providing technology-driven email solutions. CEO, Tom Burke, commented, “As we integrated the two companies and looked forward, we realized that, despite TowerData’s and FreshAddress’ rich legacies and […]
ActiveCampaign has acquired the Postmark and DMARC Digest service offerings. Both Postmark and DMARC Digests further advance ActiveCampaign’s ability to offer the power of transactional messaging with sales and marketing automation alongside CRM. “Our commitment to our customers has been to help them grow by maximizing customer experience with automation and today, we continue to […]
The global email security market size is expected to increase by USD 2.65 billion between 2021 and 2026. Technavio expects the market to observe a YOY growth of 11.89% in 2022. However, the growth momentum in the market is expected to decelerate at a CAGR of 9.78% during the forecast period. The report provides a detailed analysis of the market […]
dmarcian, Inc. has released an instance of its application in an Australian data center. dmarcian now provides local service, support and data storage to existing and future Australian customers. Recognizing the importance of DMARC in preventing email spoofing, the Australian Cyber Security Centre (ACSC) released guidelines, Strategies to Mitigate Cyber Security Incidents and How to Combat Fake Emails, that […]
Klaviyo recently announced it has established an Asia Pacific (APAC) regional presence in Sydney, Australia, marking the company’s second international location after the launch of its London office in 2019. The new location enables Klaviyo to more efficiently service current and prospective customers and address the demand across the APAC region for its platform, which […]
Campaign Monitor recently announced new SMS capabilities, giving marketers more opportunities to drive engagement and loyalty with their customers across channels. Managing multiple marketing channels from a single platform means customers can create powerful, cohesive marketing programs – no plug-ins or integrations required. “With email and SMS working together, our customers have an easy way […]
Netcore Cloud bets big on Personalization with its investment of close to $100 mn to acquire a majority stake in US-based, search-personalization company Unbxd Inc. It will also be infusing additional funding into Unbxd to propel the company’s growth in developed markets. “The coming MarTech era will be defined by budget shifts from Adtech to […]