Netcore Cloud bets big on Personalization with its investment of close to $100 mn to acquire a majority stake in US-based, search-personalization company Unbxd Inc. It will also be infusing additional funding into Unbxd to propel the company’s growth in developed markets. “The coming MarTech era will be defined by budget shifts from Adtech to […]
Today Validity, the leading provider of data quality and email marketing success solutions, announced it has acquired MailCharts, a platform that powers data-driven campaign planning for ecommerce marketing teams. The addition of MailCharts to the Validity product portfolio empowers email marketers to launch more creative and further optimized campaigns that immediately impact a brand’s revenue, and it […]
Emailable continues to scale its global presence by acquiring the United Kingdom-based email verification provider Email Checker. “The acquisition of Email Checker is an exciting step in the growth of Emailable, extending our reach and allowing us to provide our solutions to even more users globally,” said Sean Heilweil, Emailable CEO. “I am delighted to be […]
Klaviyo recently announced new features to help give brands more ownership over their growth by delivering exceptional customer experiences across all communication channels. Announced at the company’s latest Klaviyo Product Event, the new offerings enable brands to more easily build opted-in customer lists, launch SMS programs for marketing and support channels, gather insight into past performance, […]
Red Sift today announced that it raised $54 million in Series B funding. Highland Europe led the round with participation from new and existing investors, including Sands Capital, MMC Ventures, and Oxford Capital Partners. Sam Brooks, partner at Highland Europe, and Michael Graninger, partner at SANDS Capital, will join the company’s Board of Directors. The […]
GetResponse, marketing automation software, announces its conversion into a Polish joint-stock company. This change enables GetResponse to move forward with implementing an Employee Stock Option Plan (ESOP). In order to share business success with key employees and ensure they are directly impacted during times of accelerated growth, the development of an ESOP model was necessary “Our […]
Constant Contact recently announced it has signed a definitive agreement to acquire Vision6. The transaction is expected to close in the first quarter of 2022, subject to the satisfaction of customary closing conditions and regulatory approvals. Terms of the transaction were not disclosed. Vision6 is a trusted SMS and email marketing platform in Australia serving thousands of customers […]
Area 1 Security recently reported that its growth rate more than doubled in 2021 (268% compared to the previous year), and its partner base grew by 150%. The company ended the year protecting organizations and inboxes — processing over 10 billion email messages annually. The company attributes its momentum to its unique ability to preempt phishing, […]
Campaign Monitor recently announced the release of its annual Benchmarks Report to provide marketers with insights about average performance metrics. The 2022 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group customers, finding that the highest open rates were in the education, non-profit and real estate industries, while the top click-to-open […]
Audience Serv, an international customer acquisition and lead generation specialist, continues its international expansion with the acquisition of Emailbidding, an email marketing marketplace based in Porto. Emailbidding has been created and developed within Impacting Group, which is a holding for digital businesses. The acquisition brings together over 21 years of experience, worldwide operations, and more […]
SparkPost announces it has been granted ISO 27001 certification for its corporate systems and cloud products. SparkPost has long been trusted by some of the world’s most sophisticated enterprise-level email senders such as The New York Times, Zillow, Adobe and Booking.com. This new internationally recognized certification is the latest development demonstrating the company’s dedication to […]
Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio. “Delivra offers in-depth knowledge in supporting digital entrepreneurs and SMBs with the delivery of marketing content through automated and personalized emails. Through […]