Klaviyo recently announced new features to help give brands more ownership over their growth by delivering exceptional customer experiences across all communication channels. Announced at the company’s latest Klaviyo Product Event, the new offerings enable brands to more easily build opted-in customer lists, launch SMS programs for marketing and support channels, gather insight into past performance, and communicate with customers across all channels. Additionally, the new offerings enable Klaviyo to be even more extensible by improving the ease with which developers can build on top of the platform.
“We’re here to empower the world’s creators to own their destinies, and are committed to regularly updating and further innovating our offerings to ensure businesses are able to meet their goals” said Andrew Bialecki, co-founder and CEO of Klaviyo. “To support that mission, we’ve created software that makes it easy to scale and grow authentic relationships with customers online, the same as companies would in person. We’re excited to release even more features today to continue helping brands own and improve their customer relationships.”