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Rule.se, a Swedish omnichannel platform, partnered with Halon to upgrade their email infrastructure with a view to ensuring scalability, security, and long-term success. Ensuring robust email infrastructure and deliverability remains paramount. Rule.se, an omnichannel platform based in Sweden, has long been noted for its smart communication solutions since its inception in 2007. Recognising the evolving […]

AtData recently announced a new strategic integration partnership with Yotpo. This collaboration aims to streamline access to essential customer data and enhance email marketing capabilities.

Abnormal Security released its H2 2024 Email Threat Report, revealing the growing threat of file-sharing phishing attacks, whereby threat actors use popular file-hosting or e-signature solutions as a disguise to manipulate their targets into revealing private information or downloading malware. Examining data collected between June 2023 and June 2024, Abnormal saw file-sharing phishing volume more than […]

A massive phishing campaign, named “EchoSpoofing,” has just been uncovered, revealing a significant vulnerability in Proofpoint’s email protection service. The news, reported an hour ago, highlights how attackers exploited this flaw to send millions of spoofed emails, posing as major brands like Disney and IBM. The recent “EchoSpoofing” phishing campaign revealed a significant vulnerability in […]

The European Accessibility Act (EAA) aims to improve the accessibility of products and services within the European Union. For email marketers, this legislation means they must ensure that their marketing emails are accessible to all recipients, including people with disabilities. Here’s a detailed look at what the EAA entails for email marketers and the changes […]

First ever Global Email Delivery Benchmark Report Q1 2024 In a pioneering move for the industry, Postmastery has released its inaugural Global Email Delivery Benchmark Report, marking a shift from traditional marketing metrics to focusing on delivery performance. Spanning January to May 2024, this report provides critical insights into email delivery rates, a fundamental aspect […]

New research from email security provider EasyDMARC reveals that while 61% of top manufacturing companies have implemented the email authentication protocol DMARC (Domain-based Message Authentication, Reporting, and Conformance), only 19% have adopted the stringent p=reject policy which provides full protection against phishing and spoofing.  The study, which analysed the top 4,796 manufacturing companies globally, found that 43% […]

A new study by Selzy provides a comprehensive analysis of email marketing performance across various industries. By examining over 40 billion emails sent by Selzy users between 2020 and 2024, the research uncovers trends, effectiveness, and industry-specific benchmarks that are crucial for marketers to understand. The study indicates that email marketing continues to be a […]

Emailexpert has learned that Halon has partnered with Constant Contact, a strategic collaboration aimed at enhancing scalability, efficiency, and overall customer experience as both companies navigate rapid growth. This partnership reflects a trend among ESPs moving away from legacy MTA infrastructure. Constant Contact has taken control of its email infrastructure, a shift that was previously […]

In recent years, the trend of self-hosting email servers has gained momentum among organisations and geeks alike. I am talking about organisational email, and not marketing and transactional email. Self hosted is growing in popularity there too, but thats a topic for another post. While managed solutions like Google Workspace, Microsoft 365 and Amazon WorkMail […]

EasyDMARC announced today a strategic partnership with Managed Nerds, a managed service provider based in Georgia, USA. This partnership will help Managed Nerds’ clients protect their email domains from being used for phishing and other fraudulent activities, as well as improve their email deliverability rate. Email security has become a significant concern for businesses of […]

The Australian Communications and Media Authority (ACMA) has just unveiled new compliance priorities for 2024–25, putting consumer protection in the spotlight. Amid a comprehensive set of new rules for the telecom industry, there are crucial updates every email and SMS marketer needs to know. This post dives into the key changes that will impact your […]