Business Overview
Klaviyo is an all-in-one customer platform that helps online brands build meaningful relationships with their customers. It enables them to connect data from multiple sources, automate personalized email and SMS communications, track customer behavior, and gain insights into the performance of their campaigns.
Klaviyo's features include:
• Customer Profiles: Klaviyo allows you to create comprehensive profiles for each of your customers so you can better understand who they are and what they need. You can also segment your audiences based on demographic information like age, gender, or location.
• Automations: You can set up automated workflows to follow up with new subscribers or send tailored messages based on specific behaviors like purchases or website visits.
• Email & SMS Marketing: With Klaviyo’s drag-and-drop editor, you can quickly create beautiful emails that will look great in any inbox. You can also use Klaviyo’s powerful A/B testing tools to optimize your campaigns for improved open rates and clickthroughs.
• Reporting & Analytics: Get detailed insights into how customers interact with your brand across channels such as email, web, mobile app push notifications, ads etc., so you can identify trends and make data-driven decisions about future campaigns.
• Integrations: Klaviyo integrates seamlessly with more than 250 platforms including ecommerce stores (Shopify), marketing automation software (Mailchimp) and payment processors (Stripe). This makes it easy for brands to combine customer data from different sources without having to start from scratch or rely on third parties.
Klaviyo is trusted by over 90,000 paying customers including big names like Unilever, Living Proof, Citizen Watches and more. With its comprehensive suite of features and integrations, Klaviyo provides a powerful all-in-one solution for online brands that want to acquire new customers, engage existing ones and drive stronger loyalty.
