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Category: Press Releases

Jul 18
Threats Report: Dealing with E-Zpass Malware Spam

Malcovery recently released a ‘Special Brief: Today’s Top Threats Report: Asprox/Kuluoz Malware,” a free threat intelligence briefing that details the malware that was used in the recent headline making attacks on E-ZPass. Unfortunately, E-ZPass is the latest in a long list of brands infected by this dangerous malware. Over the past few weeks, there have […]

Jul 17
GFI Survey: Checking Email at Night, on Weekends & Holidays Is the New Norm

GFI Software announced the findings of its second independent study into email user habits, which revealed a stark increase in the way that work email is encroaching into the personal lives and downtime of staff. Of those surveyed, some 44.8 percent admit to checking work email at least once a day in their personal time, […]

Jul 01
Acxiom Completes LiveRamp Acquisition

 Acxiom recently announced that it has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications. Together, Acxiom and LiveRamp become the industry-leading solution for bringing offline customer data online with better matching, more connectivity and faster onboarding. The combination accelerates Acxiom’s vision of a connected ecosystem that delivers […]

Jul 01
ANNUITAS Launched Email Deliverability Assessment

ANNUITAS has launched an Email Deliverability Assessment offering to help marketers gain critical insight into overall deliverability performance and compliance best practices. The Deliverability Assessment gives a performance snapshot to assess and measure effectiveness as well as potential compliance red flags on sample client content. “Email deliverability often has a significant impact on overall marketing effectiveness; […]

Jun 13
2014 Email Marketing Benchmarks Study from Silverpop

Silverpop, recently announces the findings of its 2014 Email Marketing Benchmarks Study, which revealed that timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions. The report studied emails sent by nearly 3,000 brands across 40 countries throughout 2013. Silverpop […]

May 29
Internet Threats Report 2014: Paypal Experiences 73% Rise in Phishing

CYREN , a provider of cloud-based security solutions, published its April 2014 Internet Threats Trend Report.  Among its findings, The CYREN GlobalView™ Security Lab revealed a 73 percent increase in the number of phishing attacks aimed at PayPal users. The upward trend illustrates the move by cybercriminals from less profitable spam to attacks that generate more revenue. […]

Apr 29
An Overview to the ESP Market for VC’s

Port25 Solutions recently surveyed over 120 Email Service Providers. Here is what they found. To frame this article we segmented ESPs by specific volume and funding mode. Public, Venture-Backed and Private Companies. This post will help VCs sort through the noise for optimized strategic investment opportunities within the industry to ascertain dramatic growth. This post is the […]

Mar 31
Looking for Insightful and Inspirational Email Marketing Training Courses?

We have some great offline and online courses lined up for you in the coming months – so why not check them out and see if one (or more!) is suitable for you? The Art of Persuasion: Leveraging Psychology within your Email Programme – April 30th 2014, London Email Marketing Masterclass – London; May 22nd 2014, Brussels; 2nd June […]

Mar 11
MailChimp Holiday Survey 2014

More than half of small businesses expect to see their holiday sales grow by double digits in 2014, according to a new survey of more than 1,000 U.S.-based businesses by MailChimp. 100% of respondents said they planned to use email marketing to increase holiday sales in 2014. Key findings from the MailChimp Holiday Email Marketing survey: Holiday […]

Oct 30
Event: 5 keys to improve your email marketing campaign conversions

Antwerp: November 5th 2013 (in Dutch) with Tamara Gielen London: November 19th 2013 with Kath Pay In this half-day event you will discover the 5 reasons why your email marketing campaigns do not produce the desired response and how to fix them.  Through examples and case studies, you will discover where most mistakes are made ??and how they can be avoided. What […]

Oct 07
Charity focused Affinity Email Marketing

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention.  Because of persistent issues with spam, messages face continued scrutiny.  In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of […]

Feb 10
Inbox Reserve Part I: How Email must Reverse Engineer Social

Sharing a good bottle of wine with friends is simply a much richer experience than consuming one alone. Additionally, a mutual appreciation for the same types of wines you and your friends consume creates a far more substantial sharing experience. In this two part series, I’ll explore why mutual associations with brands will dramatically increase […]