Campaign Monitor recently announced new SMS capabilities, giving marketers more opportunities to drive engagement and loyalty with their customers across channels. Managing multiple marketing channels from a single platform means customers can create powerful, cohesive marketing programs – no plug-ins or integrations required.
“With email and SMS working together, our customers have an easy way to reach their audience across multiple touchpoints and drive further engagement,” said Desta Price, Chief Product Officer at CM Group. “Our commitment to product innovation for our customers is clear in our new SMS solution and this is the first step towards broadening and enhancing the marketing tools we offer which help customers create more meaningful connections with their subscribers.”
In a recent study by CM Group1, U.S. adults ranked email and text messaging as the top two most preferred communication channels for interacting with brands and companies. In fact, 95% of text messages are read and responded to within three minutes of receipt, while the average open rate of an SMS is 98%, making SMS the ideal channel to pair with email and drive more urgency, increase conversion and maximize ROI.
“We ensure that customers can send with confidence from the very first day. Intuitively designed to have the same workflow as email, customers truly get a streamlined offering that will help them get an SMS campaign out the door in minutes,” said Kalyn New, Senior Director of Product Marketing at Campaign Monitor. “As always, we’re proud to deliver on our goal of bringing our customers an innovative product that is also approachable – no matter the size of their teams or prior experience.”
