Category: Press Releases

Acoustic officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do their best […]

Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences The post Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement appeared first on Maropost.

DALLAS — July 15, 2019 — Epsilon®, a global leader in interaction management, today announced that it was named a Leader in the July 2019 report “The Forrester Wave™: Loyalty Service Providers, Q3 2019” by Forrester Research, Inc. This recognition is in addition to being named a Leader in The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 for its Agility Loyalty® solution. Only Epsilon is a leader in both evaluations.

The stats are based on a survey of hundreds of senior digital marketing decision-makers at consumer-facing SMB companies in the US and Canada. Chicago and Toronto (MarTech Advisor): While the news is filled with e-commerce and retail concerns over how Read More › The post Survey Reports 60% of Marketers Ignore Consumer Expectations; Still Rely on Single-Channel Customer Engagement appeared first on Maropost.

Small firms are blowing it big time when it comes to the customer experience. Consumers demand a consistent experience across all touchpoints. But only 4% of SMB brands have a single customer view, according to Consumers’ Expectations For Customer Engagement, a study by Maropost. The post Single-Channel Challenge: Most SMBs Provide Limited Customer Experience appeared first on Maropost.

Cheetah Digital recently announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive hyper-personalized, real-time experiences and meaningful customer engagement across all channels and stages of the customer lifecycle. Marketers Turn to […]

 Mapp recently announced the completion of the acquisition of Webtrekk, the European leader in marketing analytics and customer intelligence software. Webtrekk is now fully a Mapp company – while simultaneously remaining a stand-alone solution. Mapp and Webtrekk will combine their services into a fully integrated package allowing marketers to collect, analyze, and activate their data […]

Publicis Groupe recently announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation (NYSE: ADS), at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple. Based on pro-forma 2018 numbers, the transaction is 12.5% accretive to headline EPS and 18.3% […]

Centerbridge Partners, L.P. (“Centerbridge”) recently announced that funds advised by Centerbridge completed at the end of June the acquisition of IBM’s marketing platform and commerce software offerings (the “Company”). The Company is now a standalone organization and the largest independent marketing cloud, providing a comprehensive suite of AI-powered solutions that address today’s complex marketing and […]

AWeber Now Empowers Use of Dynamic & Interactive Content with AMP for Email AMP for Email is now available to AWeber customers CHALFONT, PA—July 1, 2019—AWeber, a leading small business email marketing and automation platform, today announced support of the new Accelerated Mobile Pages (“AMP”) for Email framework. As the first email service provider for small businesses to support AMP’s framework, AWeber now enables customers to send powerful email messages that engage Gmail-users through interactive and dynamic content. Yahoo! mail, Microsoft’s Outlook.com, and Mail.Ru will also support AMP for Email. Through…

MessageMedia acquires ClickSend on 1st July 2019 for an undisclosed amount.

Product demand highlights ecommerce companies’ increasing requirements for solutions that simplify customer engagement, bringing Maropost new customer wins CHICAGO - IRCE, Booth #1339, June 26, 2019 (GLOBE NEWSWIRE) The post Maropost to Demo Cross-Channel Customer Engagement Solutions at IRCE Amid Rapid Corporate Growth appeared first on Maropost.