Single-Channel Challenge: Most SMBs Provide Limited Customer Experience

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Small firms are blowing it big time when it comes to the customer experience. Consumers demand a consistent experience across all touchpoints. But only 4% of SMB brands have a single customer view, according to Consumers’ Expectations For Customer Engagement, a study by Maropost. The post Single-Channel Challenge: Most SMBs Provide Limited Customer Experience appeared first on Maropost.

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Small firms are blowing it big time when it comes to the customer experience. Consumers demand a consistent experience across all touchpoints. But only 4% of SMB brands have a single customer view, according to Consumers’ Expectations For Customer Engagement, a study by Maropost.

The post Single-Channel Challenge: Most SMBs Provide Limited Customer Experience appeared first on Maropost.

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