Publicis Groupe Acquired Epsilon for $3.95BN

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Publicis Groupe recently announced the completion of the acquisition of data-driven marketing company, Epsilon, from Alliance Data Systems Corporation (NYSE: ADS), at a net value of 3.95 billion dollars after tax step- up, implying an 8.2 times Adjusted EBITDA multiple.

Based on pro-forma 2018 numbers, the transaction is 12.5% accretive to headline EPS and 18.3% to Free Cash Flow, excluding any transaction-related synergies.

Arthur Sadoun, Chairman and CEO of Publicis Groupe, stated:“We are very pleased to have finalised the closing of the Epsilon acquisition in record time, at a very compelling price, creating immediate value for our shareholders. This acquisition completes our sets of assets harmoniously, with data capabilities that are second to none, and propels the Groupe as the global leader of personalized experiences at scale.

With the addition of Epsilon’s capabilities in data to our existing creative, media and technology firepower, we have all the necessary assets and talent to help our clients leapfrog their competition and grow profitably, in a data-led, digital-first world.

Our clients will benefit from a seamless, end-to-end service to solve all their marketing and transformation challenges across creative, media, data and technology.

Our focus in the next months will be to successfully execute the integration while implementing our model, the Power of One, with our clients.

Over the last few weeks, client feedback has been overwhelmingly positive, showing a huge amount of interest and demand that we will now be able to address. All of this gives us great confidence for the future.”

Subscribe To Our Newsletter

Get Notified About Our Latest Posts - Updates every Monday

No Spam, Your Email will NOT be Shared

More To Explore

Mergers and Acquisitions

TowerData & FreshAddress Merged

TowerData, now celebrating 20 years in the industry has merged with FreshAddress. The merger is supported by a strategic investment from TZP Group a private

Press Releases

J2 Global is now Ziff Davis

J2 Global Inc. recently announced it intends to change its corporate name to Ziff Davis, Inc., upon completion of the planned spin-off of its Consensus

Do You Want To Collaborate?

drop us a line and we will be in touch