Acoustic: A New Marketing Cloud Bringing Humanity to AI-Powered Marketing

Acoustic officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do their best work. Led by an experienced team including former IBM executives, Acoustic enters the industry with market position, customer scale, and a proven technology platform.

Today’s marketing challenges can be overwhelming with copious amounts of data and siloed, mediocre tools. The Acoustic name represents the organization’s commitment to listening, understanding, and solving these complex challenges with intuitive technology that gives brands the power to resonate with audiences in a more personal way. Acoustic believes every marketer has the capacity to be brilliant when provided with products that are just as good as they are.

Acoustic is challenging industry status quo by letting clients utilize an open technology ecosystem that easily connects their data and provides a deep understanding of their customers. Driven by a vision to transcend the ordinary, Acoustic’s AI-powered products are designed to remove friction and deliver a more consistent experience to the market, while still fiercely championing and protecting the privacy customers want.

“Acoustic is filling a major void in the industry as a true platform that’s entirely devoted to the marketer. As an independent company, our goal is to bring back a personal approach to the art of marketing by investing in products that work together across the entire marketing ecosystem to help enhance creativity and truly move people,” said Mark Simpson, Acoustic’s Chief Executive Officer. “Our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.”

Acoustic presents a new path forward for marketers eager to apply new technologies and take advantage of industry-leading AI development so they can get better results. Acoustic’s open platform integrates with other leading services at scale, complementing tools already used by marketers to connect data across ecosystems and uncover novel insights that can drive growth. Acoustic solutions are built specifically for the marketer, solving challenges unique to them and setting them free from the fragmented processes they’ve had to settle for in the past.

Solutions and product names have been simplified to represent the new company’s focus. Products offered by Acoustic include:

  • Acoustic Marketing Cloud
    • Acoustic Campaign (formerly Campaign Automation)
    • Acoustic Experience Analytics (formerly Tealeaf)
    • Acoustic Content (formerly Content Hub)
    • Acoustic Personalization (formerly Real-Time Personalization)
    • Acoustic Journey Analytics
    • Acoustic Digital Analytics
    • Acoustic Exchange (formerly Universal Behavior Exchange)
  • Acoustic Lifecycle Pricing (formerly DemandTec)
  • Acoustic Lifecycle Promotion (formerly DemandTec)
  • Acoustic Payments (formerly Payments Gateway)

The intersection of humanity and technology is at the core of all modern marketing. Just like Acoustic’s messaging and name, the new brand identity was designed to express Acoustic’s mission to unleash the brilliance in every marketer. The simple geometric shapes reflect an interplay of people and technology, of art and science that is core to Acoustic – with purposeful, meaningful moments that leverage bright, brilliant colors.