Tag: silverpop

Acoustic officially debuted as the largest independent marketing cloud, offering marketers purpose-built solutions on the industry’s most exciting and open marketing platform. Formed by Centerbridge Partners’ acquisition of IBM’s marketing and commerce software offerings, Acoustic launches with a total focus on unleashing the brilliance in marketers by empowering them with freedom to do their best […]

Registration is now open for the 10th annual MarketingSherpa Email Summit 2015, being held Feb. 23 – 26, 2015 at the ARIA Resort and Casino in Las Vegas. The Email Summit is the original research-based conference serving the email marketing community. Participants from around the globe learn from some of today’s leading marketers from organizations including Acxiom, CNET, Dun […]

Silverpop, recently announces the findings of its 2014 Email Marketing Benchmarks Study, which revealed that timely and automated personalized marketing messages were far more successful for businesses in engaging customers than emails generated manually by marketers without consideration of recent recipient actions. The report studied emails sent by nearly 3,000 brands across 40 countries throughout 2013. Silverpop […]

PRESS RELEASE | Email delivery gateway software market leader Port25 Solutions, Inc. today announced that PowerMTA, its flagship product, has been adopted by Blue Sky Factory, a 2010, 2009, and 2008 Inc. magazine 5000 fastest-growing company and one of the largest US email service providers. Blue Sky Factory Director of Deliverability Ken Pfeiffer says, “Our clients […]

If you are a regular visitor to EmailExpert.org you will know that I am a firm advocate of the standardisation of email metrics. It is hard for a business to compare stats from various ESP’s when the way in which they are recorded are so different.  You will also be aware of the ground being […]