Ansira Partners Acquired BrightWave

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Ansira Partners Inc. (“Ansira”), a leading marketing technology and services firm helping brands orchestrate customer experiences in the brand-to-local ecosystem, recently announced the acquisition of BrightWave, a leading email and eCRM company in the United States.

Ansira helps brands orchestrate customer experiences in the brand-to-local ecosystem. The company’s more than 850 strategists, technologists, data scientists, creatives, and channel experts manage a unique combination of industry-recognized solutions in customer-relationship management (CRM) and loyalty, through-channel marketing automation (TCMA), and national and local media. Ansira’s extensive suite of products and services, which have become increasingly sophisticated and digitized to meet customer expectations, are designed specifically to help clients meet their sales and loyalty goals.

“We’re thrilled to integrate BrightWave’s category leadership, skills, and experience — and its many impressive marketing strategists — into our team at Ansira,” says Kelly Jo Sands, chief CRM and martech officer at Ansira. “Innovation in email and eCRM helps us empower our clients to deliver exceptional customer experiences.”

“Ansira has a long history of leveraging cutting-edge marketing technology to deliver results for its clients. BrightWave shares this approach and looks forward to joining a forward-looking, data-centric company that will offer our clients the opportunity to enhance their programs and better serve consumers,” says Simms Jenkins, founder and CEO of BrightWave.

“BrightWave and Ansira complement each other well, and we look forward to offering our clients additional services and the ability to scale our operations more quickly and efficiently,” says Raj Choudhury, president of BrightWave.

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